Walk the Talk

UNRAVELLING THREADS

On Wednesday 2 August 2023, WPR’s Alex Dixon, senior social strategy director, and Dan Gabriel, associate creative director, shared their thoughts on Meta’s latest platform launch: Threads.

Exploring the platform’s rapid growth to over 100 million users, where it fits into the social landscape in light of recent changes at X (formerly Twitter), and how brands are getting involved, Alex and Dan explain where we are today and what might be coming in the weeks and months ahead.

If you missed the live webinar, you can catch up by watching it here [Passcode: k9bVr&jN]. And you can hear more from Alex Dixon about our thoughts on Threads and how to harness its potential in our Reading Room blog.

INFLUENCER MARKETING

On Wednesday 24 May 2023, WPR’s Dan Gabriel, associate creative director, shared his insights into the world of influencer marketing.

Reflecting on how this industry has matured – from a niche area of the marketing mix to a global industry predicted to be worth $21.1bn this year – Dan shared advice about avoiding potential pitfalls and forming effective, lasting creator relationships which offer tangible return on investment.

If you missed the live webinar, you can catch up by watching it here [Passcode: 980fPC!A].

A COOKIELESS FUTURE

On Wednesday 25 January 2023, WPR’s Rob Lewis, paid social director, and Andy Gorman, senior paid acquisition and data manager, explained what you really need to know about the fundamental changes happening to how user behaviour is tracked, stored and attributed across the web.

With advice on how to adapt your approach and tips on how to mitigate the impact, if you missed the live webinar, you can catch up by watching it here [Passcode: !f%7@52n].