- B2C
- Link Building
- Travel and Tourism
16-25 Railcard
Chief Adventure Officer
We delivered £3.60 in sales for every £1 spent on PR, through a search for the UK’s first Chief Adventure Officer
Link building is, as the name suggests, the process of getting other websites to link back to yours. It’s a vital part of the SEO armoury, because the quality and volume of these links are a signal to Google that your website is a quality resource.
As a result, sites with more backlinks, especially from websites with a high domain authority (DA), tend to perform better on the search engine results pages (SERPS) than those with fewer sites linking to theirs.
At WPR, we have a proven track record in delivering backlinks from sites with a high DA (40 or more) – from the likes of BBC, MailOnline, Buzzfeed, UNILAD, LADbible, to name but a few.
The digital PR case studies below detail some of our most recent link building work for clients including Sekonda, Oxfam, Greene King, Endsleigh, Baxi, Beaverbrooks and Robert Welch.
16-25 Railcard
We delivered £3.60 in sales for every £1 spent on PR, through a search for the UK’s first Chief Adventure Officer
The Fry Family Foods
We staged the largest ever vegan BVQ, generating widespread media coverage and delivering backlinks from high-domain authority websites
Endsleigh
We identified the most dangerous day to drive, securing six national media hits, with a 70% backlink rate
Robert Welch
We identified the ‘Age You Upgrade’, delivering ten national news hits, a 55% backlink rate and a debate on The Jonathan Ross Show
Oxfam
We generated coverage for ‘Sourced by Oxfam’ on This Morning alongside 20 other tier one media hits, with 75% of online coverage including a clickable backlink
Endsleigh Insurance
We delivered 168 press hits for ‘Riskiest Places to Travel’, positioning Endsleigh as the go-to travel insurance provider for the core millennial market
Beaverbrooks
We secured coverage on Sky News, Metro, Grazia, mirror.co.uk, express.co.uk and OK! – raising awareness of Beaverbrooks’ diamond range among a millennial audience