Day in, day out, we get the world talking about our clients, generating widespread media coverage across a huge variety of sectors, from hospitality to HVAC, foodservice to FMCG.
Below is just a snapshot of some of the national news articles we have delivered over recent months – spanning tabloids to broadsheets, TV to radio.
Fujifilm’s retail store, House of Photography, expanded its offering to include family portraits, and we were tasked with launching it creatively. Focusing on the notion that 2020 taught us just how important every member of the family is – including furry or feathered members – we launched Family Paw-traits, and organised for a rescue dog to star in her first every family PAW-trait with her new family.
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We quickly tapped into media interest surrounding Mrs Hinch’s home renovation by creating a reactive comment positioning Benchmarx’s design expert as just that – all while informing readers how they could achieve the look from Benchmarx Kitchens’ own range of products.
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Positioning Beaverbrooks as the experts in diamond engagement rings, we released predictions on the top ring trends for 2021, securing ten national and consumer articles including this piece in The Express.
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With much of the nation working from home during lockdown, we were tasked with raising awareness of Benchmarx Kitchens’ multi-functional workspace. We secured coverage for the split-level island in The Sunday Times, including a backlink to the Benchmarx Kitchens website.
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To generate awareness of Sourced by Oxfam gifts and decorations in the run up to Christmas, we executed a media relations campaign, securing 25 pieces of national and consumer coverage, including this article on Mail Online.
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As part of our mission to support regional Redrow developments across the country, we secured an important piece of coverage in one of the housebuilder’s key titles, the Times. The article, complete with a backlink, focused on King’s Meadow, a recent development in Ely and important focus for the South Midlands division.
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To show how easy a plant-based diet can be to follow, we commissioned research to reveal the number of Brits who have made the switch to veganism to keep a loved one happy. We then challenged meat eaters to try plant-based alternatives of their favourite meat dishes from Fry’s, generating 14 national hits including this piece in The Sun.
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To help Gymshark co-founder Lewis Morgan tell his untold story, we implemented a profile raising PR campaign, securing eight pieces of national coverage, including The Telegraph.
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To promote the Advent of Change collection of charitable advent calendars and products, we implemented a hard-working press office and delivered 50 pieces of national and consumer coverage, including this dedicated article in Hello!
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Within weeks of being appointed by Birmingham Law Society, we surveyed the British public to understand whether they would stick to lockdown restrictions on Christmas Day 2020. As well as coverage in key local title, Birmingham Live, we achieved coverage on the Independent’s coronavirus daily update.
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We initiated an interview with Birmingham Law Society member Joshua Dubin, of 3PB Barristers, and the Daily Mail to discuss the legal restrictions facing victims of cowboy builders. Joshua’s expert analysis in the Daily Mail provides informative and useful insight to readers about the current legal landscape.
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