Day in, day out, we get the world talking about our clients, generating widespread media coverage across a huge variety of sectors, from hospitality to HVAC, foodservice to FMCG.
Below is just a snapshot of some of the national news articles we have delivered over recent months – spanning tabloids to broadsheets, TV to radio.
Following the news that Chester Zoo had named a naked mole rat after Janet Street Porter, the Loose Women panellist announced on air she would much rather have a meerkat with her namesake. We reacted promptly to the comment, naming one of Drayton Manor Park zoo’s resident meerkats after the famous TV presenter and securing a five minute slot on Loose Women, complete with two brand mentions and posts from the show’s official Twitter account.
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Following news that Rishi Sunak was set to extend the Stamp Duty holiday, WPR drafted a reactive legal comment to call for a tapering-off period, such as a paperwork deadline. In addition to securing a live interview with BBC Radio WM and coverage in key trade titles, our comments were included in The Guardian’s lead story on the issue.
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Ahead of Valentine’s Day 2021, we tapped into care home residents’ life experiences and asked them to share relationship advice for the younger generation. Margaret’s tip, ‘stay single’, along with other touching words of wisdom, took the internet by storm and generated 19 pieces of national coverage, alongside hundreds of regional articles.
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We secured product placement coverage across a number of key national and consumer titles, including this article on Hello!
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We launched a call-out for the nation’s most romantic lockdown love stories for Beaverbrooks ahead of Valentine’s Day, securing 28 pieces of coverage including this article on the Daily Record.
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We drove awareness of Beaverbrooks’ diamond rings and jewellery for Valentine’s Day through product placement PR, delivering nine pieces of national coverage, including this article on The Sun.
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We secured coverage for the new Big Fry Burger through product sampling and media relations, including this Veganuary round up on the Huffington Post.
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To cement Beaverbrooks as industry leaders and position the business as a shining light in the retail sector throughout the Covid-19 pandemic, we delivered 12 broadcast interviews and 39 national articles, including this piece in The Telegraph.
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As the country went into into national lockdown again in 2021, forcing all pubs to close, one was still pulling pints – the Chandler Arms, located in Care UK’s Chandler Court care home. We made sure to share the story of this unusual care home addition with the nation.
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To generate awareness of Fry’s range of meat free products and encourage people to sign up to Veganuary 2021, we created a spine-tingling vegan ASMR video of the UK’s number one female competitive eater tucking into plant-based dishes. We generated seven national news articles, including this piece in The Mirror.
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Every year, the Christmas Number One is a fierce competition between big name artists, so when Care UK’s Colne View care home residents came up with their own song, we helped them get their voices heard.
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When Kate Middleton delivered her keynote speech on the findings of ‘The 5 Big Questions’ survey in November 2020, the team at Busy Bees were delighted to see the recognition for early years education. We helped them share their support.
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