Reading Room

In WPR’s 27 years, we’ve pitched well over 1,000 times. What constantly surprises us, is not the questions we’re often asked, but the ones we almost never are.

Ramping up our clients’ employee presence is something we’ve been encouraging, and the statistics speak for themselves.

Typically the go-to B2B channel, there is a place for a certain kind of B2C marketer on LinkedIn. But, before launching yourself in, here’s a few things to keep in mind.

With social media we take a quality over quantity view. So, if you are under pressure to put your company on Instagram, what questions should you be asking?

With over 90% of brands now on social, the clamour for consumers’ attention on the platform has never been greater. Here are the mistakes to avoid on Facebook.

Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’d have said “recruiters”. But its time to wrestle LinkedIn off the HR department and into the marketing toolbox.

Landing a piece of coverage online and hoping a consumer will stumble across it is no longer enough; a social share by the title extends the reach of your content and guarantees high-level visibility. So how do you make the most of this growing trend?

You may have heard about the enigmatic pixel, a piece of HTML code inserted into the back end of your website. Read our handy guide to explain what they do and why you need to know about them.

We weigh up the pros and cons for B2B marketers considering Facebook as a key part of their marketing communication mix.

They’re expensive but they can deliver real opportunity. If trade shows are part of your marketing mix, how can you maximise your impact and ROI?

If Facebook Live isn’t part of your social strategy, it really should be. Here are 12 ways to make it a winning part of your marketing comms.

Unless you live on the moon, you’ve probably noticed that it’s been a difficult couple of weeks for Facebook. This is what the changes will look like for brands using the platform.