Reading Room

If a week is a long time in politics, where do we begin summing up a whole year in the fast-paced social media sphere?

People’s attention spans are apparently getting shorter. So what role does long-form copy have in your B2B marketing and PR strategy?

Is it time to adopt a video-first strategy for your Instagram activity? If your answer is yes, read our tips to help make sure you get it right.

Creating brilliant content that captures attention and converts into tangible results does not happen by luck. Read our top tips for making your brand shine in cluttered digital spaces.

Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. Here are three steps to take now to minimise the impact.

With more features and formats than ever before to entice users to spend longer on their platforms, how can your brand maximise the potential?

Having already introduced Polls, Stories and Events to the platform in 2020, LinkedIn isn’t stopping there. Here’s what you need to know.

At the end of a year which (almost) nobody predicted, we’re going to stick our necks out and make some predictions for the year ahead.

Covid-19 has changed all of our lives enormously. The ways we work, socialise and travel have all been turned upside down, and how we consume media is no different.

Choosing the right agency for your business can ensure you make the jump from good to great PR. Here are some questions you should be asking.

B2B PR has changed dramatically in recent years, making it more difficult to differentiate a good PR proposal from a bad one. Here’s what to look out for.

If you’re unsure what B2B PR encompasses, read our handy guide to the ways this specialist discipline helps businesses talk to other businesses.