Reading Room

Developing a thought leadership strategy is not without its challenges. So, here’s our take on four key things you need to keep in mind.

With the cost-of-living and energy crises dominating the news agenda, we consider how to adapt comms strategies in the current climate.

With the result just days away, who has won and lost in the PR stakes as the campaigns have unfolded?

We’re just 12 months away from a major change to how marketers can collect and analyse website data. Read our summary of what you need to know – and do – now.

We’re living in challenging times. Find out what WPR’s latest research says about how consumers are adapting to the cost-of-living crisis.

We’ve got big ambitions in our 30th year. Find out how we’re getting on with our pledges to help our planet, people, community, society and future.

The pandemic supercharged the shift to online shopping. With so much momentum in this space, have consumers bought into social shopping?

If a week is a long time in politics, where do we begin summing up a whole year in the fast-paced social media sphere?

People’s attention spans are apparently getting shorter. So what role does long-form copy have in your B2B marketing and PR strategy?

Is it time to adopt a video-first strategy for your Instagram activity? If your answer is yes, read our tips to help make sure you get it right.

Creating brilliant content that captures attention and converts into tangible results does not happen by luck. Read our top tips for making your brand shine in cluttered digital spaces.

Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. Here are three steps to take now to minimise the impact.