Reading Room

It’s been a strange year for X so far, with questionable decisions being made left, right and centre. So what might the future hold?

After a sliding doors moment saw me stay in the UK instead of moving to Japan many years ago, I’d always wanted to visit to explore what might have been.

Physically unfit and with an appetite for chocolate and wine, running 100 miles in a month was never going to be easy but it’s part of an important journey.

It has, without a doubt, been one of the most challenging, brilliant, emotional and magical journeys I have ever embarked on.

Are you looking at the plethora of social media platforms out there and wondering whether you’re investing your energy in the right places for your brand?

Wondering what it takes for brands to make a success of Threads? Here are our five top tips for a winning strategy.

Threads, Meta’s new app to rival Twitter, has finally landed. Find out what all the fuss is about, and what opportunities the new platform offers to brands…

It’s a disruptive technology – one which is inspiring fevered debate – but what does AI mean for PR and marketing?

I was fortunate enough to have the most magical five-day experience – leaving me with a renewed zest for life, inner peace and freedom.

For a long time, I’ve considered myself to be a homebird. Which is why my 2023 Live Free Fund trip was such a marker of personal growth.

With everyone from pop stars to politicians talking about their blue tick (or lack thereof) here’s our take on the situation.

Last year we marked 30 years of WPR. It was a milestone that inspired us to reflect on the sort of business we want WPR to be for the next 30 years.