Reading Room

Community management has become a fundamental part of both marketing and customer service. Here are six tips for making sure it’s working for your brand.

Want to make sure you get the best from your PR agency? It starts with getting the brief right. Read on for our tips to writing a great PR brief.

TikTok is no longer a platform just for trends and dances, it’s a robust search engine. So how do you optimise your content to reach your audiences?

WPR MD Jane recently joined the discussion panel at PRWeek’s Year Ahead event to explore what 2025 has in store – check out her summary of the key themes.

What are the marketing trends that will shape 2025? We don’t have a crystal ball but here are five trends we think the marketing world will be talking about.

It’s that time of year again…pour yourself a glass of something festive, put your feet up, and see if you agree with our list of the people and moments that defined 2024.

When we asked consumers about their spending plans for Christmas, we also explored their thoughts about what 2025 will hold. Find out what they told us here…

We’re passionate about working in PR and social. Here are our tips for breaking into this fantastic industry.

There’s an art to making the most of precious media interview opportunities – read on for our essential interview tips.

‘Tis the season to be jolly – unless you work in PR when ‘tis the season to be creative, so great is the need to cut through the festive noise.

Christmas is the most competitive time of year for consumer brands – here are our eight essential tips to land that all important festive media coverage.

Consumers are actively using online ads for Christmas shopping inspiration and it isn’t too late to refine your paid social strategy to maximise performance for your brand this festive season.