Reading Room

There’s an art to making the most of precious media interview opportunities – read on for our essential interview tips.

‘Tis the season to be jolly – unless you work in PR when ‘tis the season to be creative, so great is the need to cut through the festive noise.

Christmas is the most competitive time of year for consumer brands – here are our eight essential tips to land that all important festive media coverage.

Consumers are actively using online ads for Christmas shopping inspiration and it isn’t too late to refine your paid social strategy to maximise performance for your brand this festive season.

Marketing has its fair share of confusing terminology. So, here’s our explainer about what distinguishes earned, owned and paid media – and how the evolving media landscape is blurring boundaries.

Halloween seems to be getting bigger every year. We might not quite be at US levels yet but if you want to get involved in the spooky-season silliness, here’s some inspiration from recent years.

Over the coming weeks, we’ll be looking at the detail of our recent research into consumer sentiment ahead of Christmas 2024. Check out five key findings.

Our latest research explores how UK consumers are feeling about their finances ahead of Christmas 2024 and where they’re planning to spend, and save, this year.

A recent workshop led by Focus Birmingham provided valuable advice about making content more accessible for blind and partially sighted people – we share their tips here.

Autumn is upon us, so what social trends should marketers be planning for in Q4?

We’ve learnt a lot on our journey to becoming a certified B Corp. If you’re wondering what it means for the people and brands who work with us, here are some of the things we think matter.

Many talented PR people come to the industry through a love of the written word, and knowing how to write a great press release is a fundamental PR skill.