Little Things

To drive awareness of Warner Hotels as the UK’s leading provider of adult only short breaks.

Bringing to life the new brand proposition – highlighting moments of joy and the notion that there’s ‘a great deal included’ on a Warner Hotels break were also key.

We recognised that consumers were crying out for some light-hearted content to lift their spirits and offer escapism (much like a Warner Hotels break) amid the doom and gloom of the news agenda.

So, we commissioned research to discover the top 30 things that bring people joy. From dancing to your favourite music and enjoying a delicious meal, to sinking into a bubble bath or walking in the countryside, we created a story that aligned with what the brand offers.

Creating cohesion across channels, we used brand campaign imagery and, to drive traffic and enquiries, linked to the rebrand introductory offer for a free night’s stay for people who booked a break, helping them experience those moments of joy for themselves.