The Seaweed Revolution

To support the book launch of The Seaweed Revolution by Lloyd’s Register Foundation’s food programme director, Vincent Doumeizel.

Specifically, we were tasked with raising interest in and awareness of the potential seaweed has for solving many of the world’s environmental challenges.

With the book already published in France and its publisher managing book reviews, we would focus on generating UK and global media interest in the important issues surrounding seaweed.  

Firstly, we interviewed Vincent and created a series of interview angles which we then sold into broadcast media.

Then, to engage key national and trade media, we drafted long-form synopses, reinforcing inclusion of the foundation’s key messages about the need for a safe, sustainable industry as seaweed production increases.