Voicing Support for Sustainability
SBS
THE CHALLENGE
To build awareness of the technical capabilities of SBS (Sustainable Building Solutions) – a Travis Perkins Group brand which supports customers on sustainability issues. Prior to beginning work, we conducted research which demonstrated that less than 10% of senior managers had any awareness of the division or its capabilities.
THE IDEA
SBS’s technical competencies made it ideal for an issues-based content marketing campaign, focusing on advice and guidance for the construction industry in relation to the choice and use of different building products.
THE RESULTS
Six months into the campaign we contacted the senior construction industry managers again – 64% of senior managers had now heard of SBS and its technical capabilities.
Awards
CIPR PRIDE Awards Best Corporate and Communications Campaign (gold)
Fresh Awards Best B2B or Trade campaign (gold)