Let the Light In

To launch REHAU, already a leading light in the trade, to the consumer market.

Specifically, WPR was engaged with driving consumer demand via REHAU Connect, a sophisticated online ordering system simplifying the supply chain by connecting consumers with their local REHAU installer.

Our research identified strong potential in targeting house-proud Generation X, so we set to work creating an integrated campaign that would reach consumers at every stage of their journey from awareness to advocacy.

With 50% of workers doing so from home, often in poorly lit spaces, we surveyed 2,000 homeowners to explore the link between natural light and productivity, creativity and wellbeing. Using the findings as a hook for media relations, we supported our activity with a robust social media strategy which included influencer partnerships and had user-generated content at its heart.

A highly efficient Google display campaign targeted people actively searching for windows and installers, and we made sure REHAU appeared everywhere the consumer looked by implementing effective SEO strategies.