In the Frame

To develop a strategic campaign that would help the sales team meet ambitious targets.

Specifically, we were tasked with helping REHAU shift focus towards the high-value specification market and drive high-quality inbound leads.

We built a strategy on solid insight from the people dealing first-hand with customers, creating a campaign that would address genuine pain points and position REHAU as technical experts in the field of building legislation and design standards.

Using an integrated approach, In the Frame offered added value with every piece of content, was timed to coincide with key legislative changes and boosted visibility of REHAU’s brand as interest in the topics was naturally spiking.

We developed two core themes for hero content: Future Homes fact sheets and a Passivhaus standards whitepaper. Then we made sure they reached key audiences – architects, housebuilders, local authorities and social housing providers – using topical news pieces, keyword-optimised blogs and LinkedIn activity, including in-platform retargeting and InMail ads, to amplify the messages.