Enterprise

Checkatrade is the UK’s number one directory for finding a tradesperson. The Enterprise proposition aims to connect multi-van operations all the way to national businesses with homeowners.

We were asked to devise a paid social strategy that would have significant impact in delivering leads where previous activity had yielded limited results.

We used a cross-platform approach with redesigned creative to educate prospects and deliver leads from busy, hard to reach senior decision makers.

We deployed a video explaining the proposition, before driving traffic from engaged video viewers before aiming for leads from the most high intent audience.   The impact was immediate, resulting in increased budgets and considerably surpassing expected lead volume and cost per lead.