The Big Return

To grow awareness of BHSF’s services to the HR industry.

We were tasked with creating a campaign to highlight how BHSF can help businesses tackle a growing health and mental wellbeing crisis, ultimately generating new business leads for the sales team.

One of the biggest challenges facing the HR industry has been was managing the post-pandemic office return. While some workers felt the benefits of working from home, we suspected others – particularly the younger generation – felt they were falling behind as a result of isolated working.

To explore the issue, we surveyed 2,000 UK’s workers to discover how they felt about returning to the office, and how the last 18 months had impacted their career progression.

The results, which we analysed in an in-depth white paper, reflected both excitement and worry, highlighting the need for a balanced approach when managing the needs of each employee.

In addition to a press launch, we developed lead generation ads to complement the campaign, focusing specifically on those responsible for HR.