Language of Love
Beaverbrooks
THE CHALLENGE
To deliver a PR campaign that would elevate Beaverbrooks’s Christmas brand campaign ‘When you can’t find the words, say it with a gift’ and raise awareness of the brand in the run-up to Christmas.
THE IDEA
We commissioned research to reveal the nation’s ‘love language’, exploring how we express our love for one another.
Our study uncovered how often we say “I love you” to our nearest and dearest, whether we demonstrate love through words, actions or little gestures, and how many struggle to find the words to convey their feelings.
Armed with our findings, we created an emotive vox pop of people talking about how they tell or show their loved ones they care. Then we used the research and video to launch a nationwide competition for people to share their own ‘love language’, with the chance to win £1,000 worth of Beaverbrooks jewellery.
THE RESULTS
The romantic approach quickly delivered results with:
- 17 national hits including The Sun, The Mirror, The Express and The Daily Star – 300% ahead of target
- 22 pieces of regional coverage
- 96% backlink rate
- 78% key message inclusion
- 485 competition entries