OUR DNA
MAKING SURE THE PEOPLE
IN OUR WORLD THRIVE WHEN WE THRIVE
Our mission is to make good things happen for everyone in our world – the clients we serve, the people who make us, the community we love and the planet we share.
People. Purpose. Planet. It’s in our DNA.
As a certified B CorporationTM, we’re part of a community of over 9,000 companies – more than 2,000 of which are in the UK – committed to creating a more inclusive, regenerative, equitable economy for people and planet.
OUR VALUES
OUR PEOPLE
We are committed to helping everyone on our team to live positive, fulfilled lives at work and at home.
OUR CLIENTS
We are driven by our promise to get the world talking, with an uncompromising focus on impact and excellence.
OUR community
We are dedicated to helping people and nature thrive in the corners of our community that are most overlooked.
OUR SOCIETY
We are determined to make society fairer and build a team that’s representative of all sectors.
OUR PLANET
We are taking action to ensure we give back more to the planet than we take.
Our Verified B Corp Score
To be a certified B Corp, businesses need to score a minimum of 80 points. In August 2024, we scored 86.9 in our certification process. For context, the median score for non-B Corp organisations is 50.9.
- Governance – 20.4
- Workers – 33.9
- Community – 18.7
- Environment – 10.8
- Customers – 2.9
Receiving our B Corp certification is not the end, it’s just the start of our journey.
The certification process for B Corp highlights where we’ve already made positive changes, but also reveals where we can do more. Alongside the goals we have already set in place for the next three years through our ‘people, purpose, planet’ initiative, we will be focusing on:
- Our suppliers and supply chain
- Helping those from disadvantaged backgrounds enter our industry
- Achieving our net zero goal
We are aiming for a minimum 10% score improvement when we recertify in 2027.
LEARN MORE ABOUT WHAT BEING A CERTIFIED B CORP MEANS
What is a B Corp?
Certified B Corporations, or B Corps, are companies verified by B Lab – a third-party, non-profit organisation – to meet high standards of social and environmental performance, transparency and accountability.
Why did we become a certified B Corp?
In 2022, we created 30 positive impacts at 30, an initiative to mark our 30th anniversary and set the tone for the future direction of our agency. We wanted to make a positive difference to our world, and the more we did, the more ambitious we felt about what is possible for businesses of all shapes and sizes to accomplish.
Taking the formal step to apply for B Corp certification gave us a framework that made us look at everything we do with fresh eyes. It also allowed us to be part of a global movement, with all the associated benefits of sharing best practice and learning from other purpose-driven organisations.
How did we become a certified B Corp?
This is not a quick or easy journey. Becoming B Corp certified involves serious commitment and a rigorous assessment by B Lab. Certified B Corps are required to:
- Consider the impact of their decisions on all stakeholders
- Be transparent about the five core impact areas: governance, workers, customers, communities and the environment
- Answer more than 300 questions about all aspects of how they operate, including substantiating evidence
- Achieve a minimum verified score on the B Impact Assessment
- Recertify every three years, ensuring organisations continue to meet evolving standards and requirements of the certification.
Read more about the progress we’re making through our ESG commitments and how we unleash our team’s potential to create the most powerful content possible in combination with an unrelenting focus on the triple bottom line, doing all we can to reduce our impact on the planet and increase our positive impact on society.
