WPR to Bring Safe Solvents’ PR Out of the Dark

Cutting-edge chemical technology specialist, Safe Solvents, has appointed Birmingham-based WPR to lead its national communications activity.

With a diverse range of customers, including those in the aerospace, autosport and marine industries, Safe Solvents sought a PR agency which could deliver disruptive content that will send shockwaves through the UK’s typically conservative industrial sector.

WPR will be responsible for creating hard-hitting, emotive content that will help Safe Solvents promote its ‘Ambimization’ offering – a safer, cleaner and greener approach to parts washing.

The technology company, which recently raised funds of more than £1.3 million on Crowdcube, will entrust WPR with identifying and promoting stories designed to generate maximum exposure. This will help Safe Solvents to publicise its message to key sectors, ensuring the brand delivers on its vision to bring industries out of the dark and into the light.

Tom Leatherbarrow, B2B director at WPR, said: “Safe Solvents is revolutionising the parts-washing industry with its innovative water-based fluids and machines. Having worked with businesses such as ULMA Packaging UK and FANUC, we know what it takes to create and deliver content that changes the nature of the game and questions the status quo.

“With more than 88 industry accolades to its name, WPR is ideally suited to driving forward Safe Solvents’ message and helping them to disrupt and revolutionise the parts-washing industry.”

Tom Sands, founder and CEO of Safe Solvents, said: “As a business, we never stand still and that is what we sought in a PR agency. It needed to have its finger on the pulse and not be afraid of creating and driving forward disruptive content. WPR impressed us with its work across a diverse range of B2B clients and has already demonstrated its capabilities in delivering tangible results.”