WPR Expands Leadership Team

WPR has announced the expansion of its leadership team with the appointment of two further associate directors.

The promotion of Natalie Hunt and Andy Williams to associate director positions, sees them join Dan Gabriel, associate creative director, and Rob Jones, associate director, on the Birmingham-based agency’s leadership team.

Jane Ainsworth, managing director, said: “Dan, Rob, Nat and Andy are incredibly talented individuals. They all consistently exceed expectations and bring so much to WPR, over and above their significant commercial contributions.

“We’re excited to hear the fresh perspective of the first of our new generation of leaders. Their energy, insight and ideas will be a driving force for WPR’s future direction.”

The associate directors now join the existing senior leadership team in delivering the agency’s growth plans for the next five years. 

Founded in 1992, WPR is one of the UK’s most award-winning creative agencies. Jane Ainsworth, who joined the agency in 1997, was appointed managing director in 2007, before acquiring the business in 2015. She is supported on the senior leadership team by: Jo McCarthy, client experience director; Tom Leatherbarrow, director; Rebecca Williams, director (people and planning); and Don Skoyles, director (finance and operations).

In recent months, WPR has become a certified B Corp™, won PRWeek’s best agency outside London title, and has been named as one of PRWeek’s top agencies to watch in 2025.