WPR
About Us

Our ESG Plan: People

making good things happen
for our team, society, clients & suppliers

our team

We were founded on a philosophy of rewarding brilliance with brilliance, because we firmly believe that if you unleash the true potential of talented people – and look after them the best you can – then everything else will surely follow.

To ensure we make good things happen for the people who make WPR the brilliant place it is, under our ongoing ESG commitments, we pledge to continue to:

  • Operate with one of the lowest billings per head in the PR Week Top 150 agencies, by design, not default, ensuring – through actions not words – that our team enjoys a work-life balance
  • Guarantee that none of our team members will ever be classified as self-employed, none will ever be on a zero hours contract and none will ever earn less than the living wage
  • Review salaries every 12 months, taking inflation, benchmarking data and performance into account, making every effort possible to keep pay brackets at the higher end of the local market
  • Have a dedicated team wellbeing lead, charged with delivering a packed wellbeing programme of events spearheaded by our Thrive committee, under the stewardship of our Director of People and Planning
  • Provide free and easy access to Mental Health First Aiders, time off for therapy, personalised mental health support and company-paid access to a wellness app of choice, as well as open dialogue about mental health in a bid to end the stigma still surrounding the subject
  • Offer wellness grants each year, enabling the team to spend up to £100 on anything that will improve their wellbeing
  • Run the Live Free Fund, with two or three people a year receiving up to £4,000 to a make a dream trip or experience come true, in memory of treasured former colleague Zara Free
  • Make available emergency, home deposit, green improvement and fertility loans
  • Offer company-paid health cash plans, death in service cover and enhanced pensions, as well as ensuring the team is never asked to contribute to team gifts (they are all on us)
  • Provide hybrid working, flexible working hours, flexi hours, the opportunity to buy and sell holiday, and paid emergency care leave
  • Focus on learning and development with each team member receiving training to the value of £7,400 per annum, alongside paid study leave, monthly coaching culture check-ins and fortnightly learning lunches
  • Deliver a holistic training programme spanning environmental, societal, behavioural, professional and developmental topics

2023

By the end of 2023, we had:

  • Won the PRCA Dare team culture and community award
  • Been highly commended in PR Week’s Best Places to Work
  • Been ranked the UK’s eighth best media and marketing agency and 19th best small company to work for
  • Been named in the Sunday Times’ Best Companies to Work For
  • Funded 37 wellness grants and seven wellbeing apps for our team
  • Trained an additional 16 mental health champions
  • Spent 2% of net profits on DEI initiatives
  • Set up a neurodivergent champions group
  • Dedicated 1,320 hours to our NextGen training scheme
  • Reached 2,258 students across 27 events
  • Pledged £10,000 between our Live Free Fund winners
  • Promoted over 30% of our team – some more than once
  • Delivered below average team attrition

2024

Our goals for 2024 include:

  • Publishing our salary bandings
  • Increasing paid bereavement leave
  • Introducing paid special leave
  • Widening emergency care leave
  • Increasing paid maternity, paternity and adoption leave
  • Partnering with a local secondary school to raise awareness of communications as a career

our society

We are committed to fairness, equality of opportunity and diversity, but we recognise that we have a lot of work to do if we are to build a team that is truly representativeof all sections of society by 2028.

To date, we have collated DE&I metrics and understand the make-up of our team. We are now in the process of correcting the groups for which we under-index and championing belonging and understanding for the minority groups for which we over-index, including LGBTQ+ and neurodivergence.

correcting the groups for which we under-index

Our goal is to increase the members of the team from racialised minorities by increments over the next five years:

23/2424/2525/2626/2727/28
12%15%19%21%24%

Since 2023, our female-dominated board has worked alongside diversity and inclusion consultants to ensure our outputs and approaches are inclusive and recognise diverse audiences. We have a DE&I committee that represents a cross-section of minority groups within the agency and advises the board via our Director of People and Planning. In addition, each board member has completed the PRCA Racial Equity and Culture Change Programme.

We also operate blind recruitment, present diverse interview panels and regularly obtain anonymous team feedback on the inclusivity of the agency. DE&I is also included as part of all new starter introductions.

However, to meet our above goals, we know we need to do more, much more. This is why we have committed 1% of net profits to initiatives that foster diversity and inclusion, working closely with two exceptional not-for-profit organisations:

  • The Taylor Bennett Foundation, which exists to encourage people from  black, Asian and minority ethnic backgrounds to pursue a career in communications
  • 10,000 Black Interns, which pledges to transform the horizons of young black talent with paid internships across more than 25 sectors.

As part of our ESG commitments, every year, we will:

  • Dedicate two of our work experience placements to individuals applying to us via 10,000 Black Interns
  • Run a Taylor Bennett Foundation PR masterclass
  • Contribute to the Taylor Bennet Foundation mentoring programme
  • Participate in the CIPR reverse mentoring initiative
  • Widen the reach of career opportunities within the agency, advertising all vacancies with both the Taylor Bennet Foundation and other specialist diverse recruiters
  • Operate a broad outreach programme to increase understanding of PR as a career choice, working with local schools and colleges predominantly but not exclusively in areas where we will be able to better connect with the groups for which we under-index, with the aim of delivering a minimum of 12 talks, enabling us to connect with at least 75 diverse individuals
  • Host at least one T Level student, via Sandwell College
  • Dedicate at least two of our fortnightly learning lunches to listening to our black, Asian, mixed race or other ethnic minority diverse colleagues who want to share their lived experiences with the team

CHAMPIONING THE GROUPS FOR WHICH WE OVER-INDEX

The minority groups for which we over-index include the LGBTQ+ and neurodivergent communities. Our goal is to champion understanding of these groups through the societal strand of our learning and development programme, and through the recommendations of our DE&I committee.

In 2023, we introduced a range of initiatives to champion these groups within our agency, including:

  • Running outsourced training sessions to broaden our collective understanding of our neurodivergent colleagues: “Let’s talk about neurodiversity” and “neurodiversity for managers”
  • Investing in equipment and facilities to help our neurodivergent team members, including the creation of a quiet room
  • Dedicating learning lunches to listening to our neurodivergent colleagues who want to share their lived experiences with the team
  • Completing gender diversity training with Mermaids, a charity dedicated to helping gender diverse children, young people and their families since 1995
  • Offering everyone the opportunity to have pronouns included on their email sign-offs
  • Introducing unisex toilets

OUR PLEDGE FOR 2024

We recognise that the PR industry is shamefully lacking in diversity – 91% of PR practitioners are white – and believe we have a role to play in changing that.

By the end of 2024, we aim to have created a Midlands-wide DE&I steering group, chaired by WPR, that will see some of the largest marketing-related employers in the region come together to tackle one of the most pressing challenges facing the sector.

our clients

We recognise that we are nothing without our clients. Under the stewardship of our Client Experience Director, we are committed to being open and honestabout our services, targets and SLAs, and to be clear on pricing.

We also pledge to provide each and every client with:

  • Formal quality control processes – our team knows that no piece of work leaves our building without having had a second pair of eyes on it first
  • The chance to feedback – our Client Experience Director operates an effective ‘feedforward’ model, with every client offered the opportunity for six-monthly meetings, away from the day-to-day team, to discuss learnings, performance and any areas for improvement
  • A team that is trained in anti-bribery and corruption laws
  • Honest, regular evaluations – focusing on continuous service improvement
  • An ethical marketing policy – ensuring our combined outputs are legal, decent, honest and truthful
  • A robust approach to the privacy and security of data

OUR GOAL FOR 2024

To deliver above industry average client retention rates, with our Google reviews linked to our website for all stakeholders to see.

our suppliers

It is our firm belief that we should treat suppliers as we would like to be treated ourselves.

Under our ongoing ESG commitments, we pledge to continue to:

  • Religiously follow guidance under the ‘Prompt Payment Code’, ensuring we pay suppliers on time, as agreed at the outset of the contract, usually no longer than 30 days from the invoice date
  • Never change the payment terms retrospectively
  • Ensure modern slavery or human trafficking is not present in our supply chain and that we raise awareness within the company about the principles set out in the Modern Slavery Act, to ensure full awareness when making procurement decisions.

Wherever and whenever the option is available, we pledge that everything we purchase by the agency for the agency will be:

  • Fair-trade sourced
  • Palm oil free
  • Plastic free
  • Locally sourced with a low carbon footprint / low travel distance
  • From a “Fair Tax” company, or at least a company that is committed to paying all of its taxes in the country in which it resides

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