Reading Room

We weigh up the pros and cons for B2B marketers considering Facebook as a key part of their marketing communication mix.

They’re expensive but they can deliver real opportunity. If trade shows are part of your marketing mix, how can you maximise your impact and ROI?

If Facebook Live isn’t part of your social strategy, it really should be. Here are 12 ways to make it a winning part of your marketing comms.

Unless you live on the moon, you’ve probably noticed that it’s been a difficult couple of weeks for Facebook. This is what the changes will look like for brands using the platform.

GDPR, like Brexit, is coming – like it, or not. With the countdown to 25 May well and truly on, here’s our pick of the brands that have got it covered.

From Amazon to Netflix, join us as we take a look at four of the best adverts from Superbowl LII. There’s even a surprise entry!

Last week, we caught up with Facebook to talk through its much-publicised algorithm change, and what it means for brands. This is what you need to know.

About this time last year, eMarketer reported that 84% of marketers were planning to run some sort of influencer campaign over the next twelve months. They weren’t far wrong…

Are you producing generic content that hasn’t made an impact with your key audiences? Learn how to spot ‘hot-button’ topics and create compelling content.

Read about how we helped Spirax Sarco launch a new product in a niche market, gaining 25 high-quality sales leads, with a ROI of more than 50:1.

Too much focus on delivery can mean insufficient time spent on creating quality content to engage an audience. Try working backwards, starting from customers’ pain points and creating content to relieve that pain.

If you’re an ecommerce retailer, measuring your social media on reach and engagement is no longer enough. Revenue should be the ultimate measure of success.