Reading Room

With over 90% of brands now on social, the clamour for consumers’ attention on the platform has never been greater. Here are the mistakes to avoid on Facebook.

Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’d have said “recruiters”. But its time to wrestle LinkedIn off the HR department and into the marketing toolbox.

Landing a piece of coverage online and hoping a consumer will stumble across it is no longer enough; a social share by the title extends the reach of your content and guarantees high-level visibility. So how do you make the most of this growing trend?

You may have heard about the enigmatic pixel, a piece of HTML code inserted into the back end of your website. Read our handy guide to explain what they do and why you need to know about them.

We weigh up the pros and cons for B2B marketers considering Facebook as a key part of their marketing communication mix.

They’re expensive but they can deliver real opportunity. If trade shows are part of your marketing mix, how can you maximise your impact and ROI?

If Facebook Live isn’t part of your social strategy, it really should be. Here are 12 ways to make it a winning part of your marketing comms.

Unless you live on the moon, you’ve probably noticed that it’s been a difficult couple of weeks for Facebook. This is what the changes will look like for brands using the platform.

GDPR, like Brexit, is coming – like it, or not. With the countdown to 25 May well and truly on, here’s our pick of the brands that have got it covered.

From Amazon to Netflix, join us as we take a look at four of the best adverts from Superbowl LII. There’s even a surprise entry!

Last week, we caught up with Facebook to talk through its much-publicised algorithm change, and what it means for brands. This is what you need to know.

About this time last year, eMarketer reported that 84% of marketers were planning to run some sort of influencer campaign over the next twelve months. They weren’t far wrong…