Reading Room

Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. Here are three steps to take now to minimise the impact.

With more features and formats than ever before to entice users to spend longer on their platforms, how can your brand maximise the potential?

Having already introduced Polls, Stories and Events to the platform in 2020, LinkedIn isn’t stopping there. Here’s what you need to know.

At the end of a year which (almost) nobody predicted, we’re going to stick our necks out and make some predictions for the year ahead.

The UK’s media consumption habits are shifting but to what extent? Our research aims to shed light on whether brands should now be thinking ‘social-first’.

Chances are, if you are a business owner, HR manager or company director, you will have seen an ad or two promoting the Workplace offering of late. Here’s how it’s transformed our internal comms.

If you’re wondering how to make best use of video as part your B2B marketing strategy, here are some useful tips to get started.

Ramping up our clients’ employee presence is something we’ve been encouraging, and the statistics speak for themselves.

Typically the go-to B2B channel, there is a place for a certain kind of B2C marketer on LinkedIn. But, before launching yourself in, here’s a few things to keep in mind.

With social media we take a quality over quantity view. So, if you are under pressure to put your company on Instagram, what questions should you be asking?

With over 90% of brands now on social, the clamour for consumers’ attention on the platform has never been greater. Here are the mistakes to avoid on Facebook.

Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’d have said “recruiters”. But its time to wrestle LinkedIn off the HR department and into the marketing toolbox.