Reading Room

Threads, Meta’s new app to rival Twitter, has finally landed. Find out what all the fuss is about, and what opportunities the new platform offers to brands…

It’s a disruptive technology – one which is inspiring fevered debate – but what does AI mean for PR and marketing?

With everyone from pop stars to politicians talking about their blue tick (or lack thereof) here’s our take on the situation.

During National Careers Week 2023, hear from WPR’s people and planning director about how WPR is championing careers in comms.

The full impact of the cookieless future hasn’t yet been felt in PPC and GDN, so now is the time to plan for what’s coming.

The paid media landscape has changed significantly over the last few years. Find out what the cookieless future means for this sector.

The global influencer market reached a record $16.4bn last year and it shows no sign of slowing down. Read on for five trends to watch.

We’re living in challenging times. Find out what WPR’s latest research says about how consumers are adapting to the cost-of-living crisis.

The pandemic supercharged the shift to online shopping. With so much momentum in this space, have consumers bought into social shopping?

If a week is a long time in politics, where do we begin summing up a whole year in the fast-paced social media sphere?

Is it time to adopt a video-first strategy for your Instagram activity? If your answer is yes, read our tips to help make sure you get it right.

Creating brilliant content that captures attention and converts into tangible results does not happen by luck. Read our top tips for making your brand shine in cluttered digital spaces.