Reading Room

The paid media landscape has changed significantly over the last few years. Find out what the cookieless future means for this sector.

The global influencer market reached a record $16.4bn last year and it shows no sign of slowing down. Read on for five trends to watch.

We’re living in challenging times. Find out what WPR’s latest research says about how consumers are adapting to the cost-of-living crisis.

The pandemic supercharged the shift to online shopping. With so much momentum in this space, have consumers bought into social shopping?

If a week is a long time in politics, where do we begin summing up a whole year in the fast-paced social media sphere?

We’re passionate about working in PR and social. Here are our tips for breaking into this fantastic industry.

Is it time to adopt a video-first strategy for your Instagram activity? If your answer is yes, read our tips to help make sure you get it right.

Creating brilliant content that captures attention and converts into tangible results does not happen by luck. Read our top tips for making your brand shine in cluttered digital spaces.

Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. Here are three steps to take now to minimise the impact.

With more features and formats than ever before to entice users to spend longer on their platforms, how can your brand maximise the potential?

Having already introduced Polls, Stories and Events to the platform in 2020, LinkedIn isn’t stopping there. Here’s what you need to know.

At the end of a year which (almost) nobody predicted, we’re going to stick our necks out and make some predictions for the year ahead.