Reading Room

After the year in which we bid farewell to Twitter and said hello to Threads, what can we expect to be shaping the social landscape in 2024?

Long a staple of many a brand’s repertoire, newsletters don’t necessarily conjure images of super slick marketing. But LinkedIn might offer an interesting solution.

The catchily named ‘Not a Bot’ from X has reignited discussion about subscription models for social platforms. So, what are the implications?

It might sound like a relatively dry policy announcement, but the DSA is huge news and offers marketers previously unavailable insights.

It’s been a strange year for X so far, with questionable decisions being made left, right and centre. So what might the future hold?

Are you looking at the plethora of social media platforms out there and wondering whether you’re investing your energy in the right places for your brand?

Wondering what it takes for brands to make a success of Threads? Here are our five top tips for a winning strategy.

Threads, Meta’s new app to rival Twitter, has finally landed. Find out what all the fuss is about, and what opportunities the new platform offers to brands…

It’s a disruptive technology – one which is inspiring fevered debate – but what does AI mean for PR and marketing?

With everyone from pop stars to politicians talking about their blue tick (or lack thereof) here’s our take on the situation.

During National Careers Week 2023, hear from WPR’s people and planning director about how WPR is championing careers in comms.

The full impact of the cookieless future hasn’t yet been felt in PPC and GDN, so now is the time to plan for what’s coming.