Reading Room

Consumers are actively using online ads for Christmas shopping inspiration and it isn’t too late to refine your paid social strategy to maximise performance for your brand this festive season.

Marketing has its fair share of confusing terminology. So, here’s our explainer about what distinguishes earned, owned and paid media – and how the evolving media landscape is blurring boundaries.

Halloween seems to be getting bigger every year. We might not quite be at US levels yet but if you want to get involved in the spooky-season silliness, here’s some inspiration from recent years.

Over the coming weeks, we’ll be looking at the detail of our recent research into consumer sentiment ahead of Christmas 2024. Check out five key findings.

Our latest research explores how UK consumers are feeling about their finances ahead of Christmas 2024 and where they’re planning to spend, and save, this year.

A recent workshop led by Focus Birmingham provided valuable advice about making content more accessible for blind and partially sighted people – we share their tips here.

Autumn is upon us, so what social trends should marketers be planning for in Q4?

The first truly digitally native generation are growing up. What will they care about, what will their priorities be, and what will it mean for how brands communicate with them?

Want to make sure you’re maximising your LinkedIn page and posts by using the correct image sizes? Read on for our handy round up of all the details.

With 90% of marketers believing that influencer marketing campaigns are effective, how do you maximise your results in 2024 and beyond?

Wondering how you can use voice and tone to amplify your brand identity? Read on for our top tips.

Wondering what will be influencing the graphic design world as we move through 2024? Look no further.