Reading Room

B2B PR has changed dramatically in recent years, making it more difficult to differentiate a good PR proposal from a bad one. Here’s what to look out for.

If you’re unsure what B2B PR encompasses, read our handy guide to the ways this specialist discipline helps businesses talk to other businesses.

As lockdown lifts, to what extent is consumer demand changing for products and services in the homes and lifestyle markets?

We surveyed 2,000 people to find out what they’re planning to do as lockdown restrictions ease. Find out what it means for the retail and leisure industries.

The UK’s media consumption habits are shifting but to what extent? Our research aims to shed light on whether brands should now be thinking ‘social-first’.

We’ve heard SEO described as a “dark art”, the “wild west” and “all cloak and dagger”, but it needn’t be any of that.

Chances are, if you are a business owner, HR manager or company director, you will have seen an ad or two promoting the Workplace offering of late. Here’s how it’s transformed our internal comms.

We’ve seen demand for digital PR go through the roof in recent months. What is it, who needs it and why?

If you’re wondering how to make best use of video as part your B2B marketing strategy, here are some useful tips to get started.

In WPR’s 27 years, we’ve pitched well over 1,000 times. What constantly surprises us, is not the questions we’re often asked, but the ones we almost never are.

Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’d have said “recruiters”. But its time to wrestle LinkedIn off the HR department and into the marketing toolbox.

Landing a piece of coverage online and hoping a consumer will stumble across it is no longer enough; a social share by the title extends the reach of your content and guarantees high-level visibility. So how do you make the most of this growing trend?