Reading Room

New year, new opportunities…find out what our team thinks we’ll all be talking about in 2023.

There have been tears and tantrums (and that’s just from the judges) but we can now reveal WPR’s Heroes & Villains of 2022.

Developing a thought leadership strategy is not without its challenges. So, here’s our take on four key things you need to keep in mind.

With the cost-of-living and energy crises dominating the news agenda, we consider how to adapt comms strategies in the current climate.

With the result just days away, who has won and lost in the PR stakes as the campaigns have unfolded?

With anticipation mounting ahead of the Commonwealth Games in our hometown of Birmingham, we’re getting excited about all things sports related at WPR this summer.

We’re living in challenging times. Find out what WPR’s latest research says about how consumers are adapting to the cost-of-living crisis.

We’ve got big ambitions in our 30th year. Find out how we’re getting on with our pledges to help our planet, people, community, society and future.

People’s attention spans are apparently getting shorter. So what role does long-form copy have in your B2B marketing and PR strategy?

Creating brilliant content that captures attention and converts into tangible results does not happen by luck. Read our top tips for making your brand shine in cluttered digital spaces.

With more features and formats than ever before to entice users to spend longer on their platforms, how can your brand maximise the potential?

Having already introduced Polls, Stories and Events to the platform in 2020, LinkedIn isn’t stopping there. Here’s what you need to know.