Reading Room

With 90% of marketers believing that influencer marketing campaigns are effective, how do you maximise your results in 2024 and beyond?

Wondering how you can use voice and tone to amplify your brand identity? Read on for our top tips.

Wondering what will be influencing the graphic design world as we move through 2024? Look no further.

This national career development month, junior content exec Stella reflects on her first six months of working life.

It’s a disruptive technology – one which is inspiring fevered debate – but what does AI mean for PR and marketing?

Last year we marked 30 years of WPR. It was a milestone that inspired us to reflect on the sort of business we want WPR to be for the next 30 years.

During National Careers Week 2023, hear from WPR’s people and planning director about how WPR is championing careers in comms.

The global influencer market reached a record $16.4bn last year and it shows no sign of slowing down. Read on for five trends to watch.

New year, new opportunities…find out what our team thinks we’ll all be talking about in 2023.

There have been tears and tantrums (and that’s just from the judges) but we can now reveal WPR’s Heroes & Villains of 2022.

Developing a thought leadership strategy is not without its challenges. So, here’s our take on four key things you need to keep in mind.

With the cost-of-living and energy crises dominating the news agenda, we consider how to adapt comms strategies in the current climate.