Reading Room

We’ve learnt a lot on our journey to becoming a certified B Corp. If you’re wondering what it means for the people and brands who work with us, here are some of the things we think matter.

Many talented PR people come to the industry through a love of the written word, and knowing how to write a great press release is a fundamental PR skill.

The first truly digitally native generation are growing up. What will they care about, what will their priorities be, and what will it mean for how brands communicate with them?

Wondering what PR entails in today’s media landscape? Read on for insight into how technology has changed what PRs do and why it is a great career.

With 90% of marketers believing that influencer marketing campaigns are effective, how do you maximise your results in 2024 and beyond?

Wondering how you can use voice and tone to amplify your brand identity? Read on for our top tips.

Wondering what will be influencing the graphic design world as we move through 2024? Look no further.

This national career development month, junior content exec Stella reflects on her first six months of working life.

It’s a disruptive technology – one which is inspiring fevered debate – but what does AI mean for PR and marketing?

Last year we marked 30 years of WPR. It was a milestone that inspired us to reflect on the sort of business we want WPR to be for the next 30 years.

During National Careers Week 2023, hear from WPR’s people and planning director about how WPR is championing careers in comms.

The global influencer market reached a record $16.4bn last year and it shows no sign of slowing down. Read on for five trends to watch.