Reading Room

Whether it’s a quirky consumer survey or an insightful industry whitepaper, market research can be a powerful tool for memorable PR campaigns.

Done right, a PR stunt can boost brand awareness and deliver acres of media coverage – but they’re not without risk. Here are five things you need to know.

This year’s B Corp month is our first as a certified B Corporation™, so here are a few thoughts about what being a B Corp means to us.

Read on to find out how to avoid drowning in a sea of data and make sure your evaluation is meaningful and quantifiable.

With anticipation mounting ahead of the Commonwealth Games in our hometown of Birmingham, we’re getting excited about all things sports related at WPR this summer.

Positive brand reputation is hard won and all too easily lost. So, how do you make sure you’re prepared for the unknown?

Community management has become a fundamental part of both marketing and customer service. Here are six tips for making sure it’s working for your brand.

Want to make sure you get the best from your PR agency? It starts with getting the brief right. Read on for our tips to writing a great PR brief.

WPR MD Jane recently joined the discussion panel at PRWeek’s Year Ahead event to explore what 2025 has in store – check out her summary of the key themes.

What are the marketing trends that will shape 2025? We don’t have a crystal ball but here are five trends we think the marketing world will be talking about.

It’s that time of year again…pour yourself a glass of something festive, put your feet up, and see if you agree with our list of the people and moments that defined 2024.

When we asked consumers about their spending plans for Christmas, we also explored their thoughts about what 2025 will hold. Find out what they told us here…