Reading Room

There’s an art to making the most of precious media interview opportunities – read on for our essential interview tips.

‘Tis the season to be jolly – unless you work in PR when ‘tis the season to be creative, so great is the need to cut through the festive noise.

Christmas is the most competitive time of year for consumer brands – here are our eight essential tips to land that all important festive media coverage.

Marketing has its fair share of confusing terminology. So, here’s our explainer about what distinguishes earned, owned and paid media – and how the evolving media landscape is blurring boundaries.

Halloween seems to be getting bigger every year. We might not quite be at US levels yet but if you want to get involved in the spooky-season silliness, here’s some inspiration from recent years.

Over the coming weeks, we’ll be looking at the detail of our recent research into consumer sentiment ahead of Christmas 2024. Check out five key findings.

Our latest research explores how UK consumers are feeling about their finances ahead of Christmas 2024 and where they’re planning to spend, and save, this year.

A recent workshop led by Focus Birmingham provided valuable advice about making content more accessible for blind and partially sighted people – we share their tips here.

We’ve learnt a lot on our journey to becoming a certified B Corp. If you’re wondering what it means for the people and brands who work with us, here are some of the things we think matter.

Many talented PR people come to the industry through a love of the written word, and knowing how to write a great press release is a fundamental PR skill.

The first truly digitally native generation are growing up. What will they care about, what will their priorities be, and what will it mean for how brands communicate with them?

Wondering what PR entails in today’s media landscape? Read on for insight into how technology has changed what PRs do and why it is a great career.