Reading Room

What are the marketing trends that will shape 2025? We don’t have a crystal ball but here are five trends we think the marketing world will be talking about.

It’s that time of year again…pour yourself a glass of something festive, put your feet up, and see if you agree with our list of the people and moments that defined 2024.

When we asked consumers about their spending plans for Christmas, we also explored their thoughts about what 2025 will hold. Find out what they told us here…

We’re passionate about working in PR and social. Here are our tips for breaking into this fantastic industry.

There’s an art to making the most of precious media interview opportunities – read on for our essential interview tips.

‘Tis the season to be jolly – unless you work in PR when ‘tis the season to be creative, so great is the need to cut through the festive noise.

Christmas is the most competitive time of year for consumer brands – here are our eight essential tips to land that all important festive media coverage.

Marketing has its fair share of confusing terminology. So, here’s our explainer about what distinguishes earned, owned and paid media – and how the evolving media landscape is blurring boundaries.

Halloween seems to be getting bigger every year. We might not quite be at US levels yet but if you want to get involved in the spooky-season silliness, here’s some inspiration from recent years.

Over the coming weeks, we’ll be looking at the detail of our recent research into consumer sentiment ahead of Christmas 2024. Check out five key findings.

Our latest research explores how UK consumers are feeling about their finances ahead of Christmas 2024 and where they’re planning to spend, and save, this year.

A recent workshop led by Focus Birmingham provided valuable advice about making content more accessible for blind and partially sighted people – we share their tips here.