Meet the Team

Scott Buckley Junior PR & Content Executive

After graduating with a history degree from the University of Exeter, Scott joined WPR in 2024. His journey into the world of public relations began with the Next Gen internship during the summer of 2024, where he immersed himself in the dynamic field of B2B communications.

During the internship, Scott discovered his knack for blending analytical thinking with creative storytelling, which sparked a genuine passion for the industry. He had the opportunity to work on various projects, gaining insights into client needs and the strategies that drive successful PR campaigns.

At WPR, Scott is enjoying contributing to a diverse range of clients, including Cooksongold, Alwayse, QED, and Offshore Electronics.

Kiera Jandu Junior Social Media Executive

Kiera joined WPR in 2024, having graduated with a first-class degree in English language and linguistics from the University of Birmingham in 2023.

With a passion for social media, Kiera gained useful social media experience after completing her degree, and completed a social media bootcamp to enhance her content creation and social media strategy skills. Now a member of WPR’s social team, Kiera works with clients including Hollywood Bowl, Baxi and Flaming Grill.

Lauren Stephenson Junior PR and Content Executive

After completing her degree in English Literature at the University of Gloucestershire, Lauren joined WPR as an intern. She enjoyed learning about the industry and swiftly made an impression. So much so that she was offered a permanent role and joined the team in 2023.

Now a member of the consumer team, Lauren works on accounts including Care UK and Redrow.

Scarlett Stevens PR and Content Executive

Scarlett joined WPR in 2024 after gaining experience in both agency and in-house roles. With a passion for crafting compelling narratives, Scarlett also enjoys building strong relationships with both clients and media.

As a member of WPR’s consumer team, Scarlett now works on accounts including Beaverbrooks, Care UK and Co-op Funeralcare.

Jack Blenkiron PR and Content Executive

Jack joined WPR in 2023 after graduating from the University of Birmingham with first class honours in business management. During his studies, Jack was introduced to public relations and grasped the opportunity to join WPR as a Next Gen intern in summer 2022, gaining industry experience that proved essential to his final year modules.

Having made a strong impression during his internship, Jack developed a passion for B2B PR, and returned to WPR to join the team permanently in 2023, working with clients such as Electrolux and Secure Trust Bank.

Ellen Lovatt PR and Content Executive

Ellen first impressed the WPR team when she completed a Next Gen internship in 2022. She developed a passion for creative communications and enjoyed learning about the industry in such a friendly atmosphere.

Her talent was immediately apparent, and she was offered a full-time role for when she graduated. While completing her BSc hons in psychology at University of Liverpool, Ellen returned twice to further develop her skills, before joining full time in 2024.

Now a PR and content executive on the consumer PR team, Ellen is exceptional at delivering coverage for her impressive roster of clients including Care UK, Redrow, and Co-op Funeralcare.

Lucy Roberts PR and Content Executive

After enjoying ten years as a regional news reporter, specialising in human interest stories, Lucy decided it was time to turn her writing talents to PR and joined WPR in 2024.

Fully NCTJ-qualified, with a degree in English and creative writing and a masters in newspaper journalism, Lucy is passionate about bringing stories to life and sharing them with the world.

Lucy is now a member of WPR’s consumer PR team, harnessing her creative skills to produce enthralling copy and ideas for clients including Care UK and Redrow.

Claire Griffin PR and Content Executive

Claire joined WPR in March 2024 after completing a Next Gen level one placement earlier in the year. After spending five years working in sales for a London-based publishing company, Claire brings with her a wealth of experience when it comes to building client relations.

With a degree from the University of Exeter in liberal arts, and a proficiency in Spanish (including spending a year studying abroad), Claire has turned her talent for communications towards a career in PR. Now a member of WPR’s consumer PR team, Claire is working with clients including PDSA, Beaverbrooks, Warner Hotels, and Oxfam.

Alex Murray PR and Content Executive

Alex joined WPR in 2023 after amassing a wealth of experience in various B2B sectors. Beginning his career in journalism after graduating from De Montfort University, Alex switched to PR post-lockdown. He completed a postgraduate degree in public relations at Birmingham City University, before joining the industry.

Passionate about creating enthralling copy and content for clients, Alex is a part of the B2B team at WPR, working on accounts including Aggreko and Element.

Caitlin Lunk PR and Content Executive

After completing her degree in communications and public relations at the University of Lincoln, Caitlin joined the WPR B2B team in 2021 as junior PR executive.

Having previously worked with an assortment of clients through the University of Lincoln’s student-run PR agency, Caitlin arrived with a raft practical skills, plus new ideas to apply to her work for WPR clients, and quickly made her mark on the team.

Stella Morrall Content Executive

Stella joined WPR in 2023 after completing a joint-honours degree in English and Journalism at Birmingham City University.

With a passion for writing, Stella was keen to find a career that would allow her to blend her love of language with creating engaging content. A work placement during her time at university sparked an enthusiasm for B2B communications, and she expanded her skills by writing for magazines and news sites.

Now a member of WPR’s content team, Stella works with clients including Lloyd’s Register Foundation, IMI and Secure Trust Bank.

Tilly Vassilissin Senior Content Creation Executive

Tilly joined WPR in 2024, with three years’ experience of content creation and presenting already under her belt, and with a track record of achieving viral successes and millions of views with her short form content.

Her passion for social began while she was studying at Birmingham City University, where she combined completing her marketing with advertising and PR degree with launching her own business and growing her followers organically to 5k in the space of a year.

Tilly’s outgoing, enthusiastic approach and confidence in communicating, is now being put to excellent use for a range of WPR’s consumer social clients.

Kiera Eady Senior PR and Content Executive

Kiera joined WPR in 2024, following two years at a PR agency working across multiple property client accounts. During this time, Kiera gained a PRCA-certified qualification in PR and comms, honed her industry-related skills, and developed a passion for building client relationships.

Now a member of WPR’s consumer team, Kiera works on accounts including Redrow, Care UK, West Midlands Safari Park and Triton.

Jewel Kattri Senior Social Media Executive

Jewel joined WPR as a junior social media analyst in 2021, having graduated from Birmingham City University with a first-class honours degree in media and communications in 2020.

After leaving university, Jewel gained useful experience interning with an in-house marketing team but she had developed a taste for the fast pace of agency life during work experience at WPR. With a real passion for all things social media, Jewel is an enthusiastic, capable communicator who delivers creative, innovative ideas for her clients.

Joe Legge Senior PR and Content Executive

Joe joined WPR in 2022 as a junior PR and content executive, after completing his master’s degree at the University of Birmingham.

Prior to starting at WPR, Joe taught English for three years in Mexico while trying to learn Spanish – an endeavour that WPR and the Live Free Fund is helping him continue.

As part of the B2B PR team at WPR, Joe works with clients across manufacturing, construction, HVAC and assurance.

Emily Reeve Graphic Designer

Emily joined the WPR design team in May 2024, having gained three year’s design experience working as a graphic designer for Birmingham based creative agencies.

With a BA Hons in graphic design and visual communication, Emily uses her digital skills and creative flair to craft design solutions across B2B and consumer brands.

Taylor Johnson PR and Content Manager

Taylor joined WPR in 2024, bringing a strong background in consumer PR and considerable knowledge of the home and interiors sector. She thrives on the creative aspects of the role and has a proven track record of securing high-quality coverage in top consumer publications.

Dedicated to building great relationships with her clients, at WPR Taylor manages the press office for Beaverbrooks, Triton, Benchmarx, Wilsonart, and Warner Hotels.

Tia Patel Pr and Content Manager

Tia joined WPR in 2024, bringing a strong background in consumer communications. After completing her master’s degree in public relations in 2021, Tia gained experience working with well-known brands including Nestle, HSBC UK, The Crown Estate and World Health Organization. Tia’s experience spans a wide variety of sectors, from home and interiors to food and drink, sport, travel, technology, finance, healthcare and charity.

Passionate about DEI, Tia is a part of the PRCA’s Racial Equality and Equity (REEB) board.

Now a member of WPR’s consumer team, Tia works with clients including Care UK and Redrow Homes.

Serena Anslow Social Media Manager

Serena graduated from Nottingham Trent University in 2019 with a degree in fashion marketing and branding. After gaining experience in a broad marketing role, she realised her passion lay in social media and she has specialised in all things social since 2021.

Serena’s areas of expertise include implementing creative and engaging social media strategies, analysing campaign performance, and making recommendations for growth. She is experienced at short-form social video shoots and personal brand management, and is always researching both social and wider market trends to ensure her approach and advice adapts to the changing industry landscape.

Joe Reilly PR and Content Manager

Joe joined the WPR team in March 2021 after graduating from the University of Bristol with a degree in music. Drawing on his experience as a freelance writer, Joe excels at creating snappy and engaging copy for his clients, which spans a number of technically demanding industries.

As a highly driven individual with a thirst for knowledge, Joe has progressed rapidly at WPR, developing productive relationships with journalists and honing his copywriting skills to become a talented PR and content specialist.

Cathy Hardwick Social Media Manager

Cathy joined WPR in 2022, bringing experience of managing social accounts across industries ranging from transport and hospitality to agriculture and health.

Cathy’s knack for developing creative and purpose-driven content allows her to deliver successful campaigns across organic and paid social media.

With a digital marketing background, Cathy also enjoys content writing and SEO, allowing her to build wider social strategy for her clients thanks to her understanding of how the social cog fits into the marketing machine.

Pete Bowers Senior PR and Content Manager

Pete joined WPR in 2023 with more than a decade of PR experience both in Parliament and agency settings.

His specialisms span a range of B2B sectors, including considerable knowledge of professional services. Pete particularly enjoys the challenge of translating complex technical subjects into engaging content that delivers on clients’ strategic goals.

In autumn 2022, Pete was awarded Chartered PR Practitioner status by the Chartered Institute of Public Relations (CIPR).

Sam Brown Senior PR Manager

Sam joined WPR in May 2021, following a career in education, teaching English and media. Always intrigued by the dynamic nature of the media landscape, Sam decided to swap the classroom for agency life – and hasn’t looked back since!

With a degree in English literature, a first-class master’s in PR, and years of experience marking students’ homework, Sam has a keen eye for detail, and excels at writing engaging copy and devising campaign ideas for his clients. His creativity sees him managing a variety of consumer accounts, including Volvo Car UK, Redrow Homes, Fujifilm and Care UK.

Céline Bisson Senior PR Manager

Since joining WPR as a junior account executive in February 2018, Céline has developed an in-depth knowledge of regional media and a strong track record of delivering high-quality coverage for a host of clients in the retail and leisure sector.

Her experience includes managing community outreach programmes for the likes of Redrow Homes, alongside regional and national brand awareness campaigns for Care UK, National Trust and Greene King.

Gideon Casey Senior Media Relations Manager

Gideon joined WPR in September 2019 after graduating from the University of Birmingham with a degree in French, Spanish and German and has since become a specialist in all things media relations.

With expertise in energy policy, the retail industry and the built environment, Gideon creates compelling news stories relevant to national, broadcast and trade media, which have contributed to a number of successful B2B and corporate campaigns. Working with the agency’s other marketing disciplines, his work also contributes to the impact that integrated campaigns within multiple industries can have across all media.

From heating solutions to jewellery, cameras to industrial scale printers, Gideon delivers results across industries for many of WPR’s B2B and B2C clients.

Ellie Cwietkow Senior Designer

Ellie joined the WPR design team in July 2019 following four years’ design experience in agency environments. Ellie graduated with a BA Hons in Illustration and combines this knowledge with her exceptional photography skills to create standout assets for a number of B2B and B2C brands.

Nicole Daybell Senior PR and Content Manager

Nicole was an intern at WPR while at university before joining the consumer PR team permanently as a junior PR executive in 2019.

Rapidly progressing to senior PR and content manager in four years, Nicole has delivered a number of successful national and regional PR campaigns as well as expanding her portfolio to include social accounts. Nicole’s clients include West Midland Safari Park, Care UK and Co-op Funeralcare.

In 2023, Nicole was named both the PRCA Midlands’ Rising Star of the Year and the Midlands’ CIPR Outstanding Young Communicator of the Year. Nicole also created and leads WPR’s Next Gen insight programme, which offers those interested in a career in communications an opportunity to gain industry experience. The programme was named Best Internship Programme at the PRCA Internship and Apprenticeship Awards 2023.

Imogen Dunworth-Warby Senior Social Media Manager

Imogen joined WPR in 2019 and rose swiftly up the ranks. Prior to joining the team, she spent four years working in communications, specialising in social media for clients in the charity, leisure, construction, property, and food and drink industries. Imogen has worked with a number of high-profile clients including Greene King, Pyrex, Continental, Tarmac and REHAU throughout her time at WPR.

Imogen, who is a Facebook certified digital marketing associate, is responsible for implementing social media content strategies for both B2B and B2C, while also managing reactive opportunities, campaigns and acting as a main point of contact for clients.

In her own time, Imogen recently completed a photography course through the Open University, to help clients capture moments and share them across online communications.

Andy Gorman Senior Paid Acquisition and Data Manager

Andy is a certified Google Ads and Bing Ads professional with over a decade’s experience – from both agency and in-house environments – in delivering pay-per-click campaigns nationally and internationally, and managing sizeable monthly budgets.

A specialist in website conversion rate optimisation and website user-journey planning, Andy has expert knowledge of Google Analytics, Google Looker Studio and Microsoft Power BI reporting, and how to use that reporting data to pinpoint areas of potential business growth.

Jamie Jackson Senior Social Media Manager

Jamie joined the team in the summer of 2024. Having started his career in house at Urban Outfitters before moving agency side, Jamie has lived and breathed all thing social since 2018.

Over the years, Jamie has worked with household consumer brands such as Samsung, L’Occitane, Funky Pigeon and more. Specialising in bringing social-first content to life, managing shoots, coordinating influencer activity, and analysing campaign performance for growth opportunities, Jamie always has his client’s end goal front of mind.

Jamie graduated with a degree in English literature, before gaining a first-class master’s degree in marketing, branding and advertising.

Ricco Leung Senior PR Manager

Ricco arrived at WPR in 2021, bringing with him more than a decade’s agency experience. During his career to date, he has worked across industries such as plumbing and heating, construction and building, and engineering and manufacturing, gaining valuable knowledge of these specialist areas, including in sub-sectors such as die casting, surface plating and finishing.

Experienced in global campaigns, product launches, whitepapers and long form thought leadership, social media and media relations, Ricco now works on WPR’s B2B team.

Grace Rudd Senior Social Media Manager

Grace joined WPR in 2023 with over seven years’ experience in social. After moving from a combined PR and social role to a social-focused role in 2020, Grace has spent the last few years working with well-known tech brands including Huawei and Nokia. Grace’s experience spans a wide variety of sectors from tech, retail, sport, food and drink and charity.

At WPR, Grace is responsible for creating and implementing social media content strategies for several consumer clients, ensuring content excites the audience and brand KPIs and objectives are exceeded. While, outside work, Grace can be found running the social media channels for her football team, Bewdley Town Ladies FC, and a charity pantomime which raises over £25k a year for the local community (oh, yes, she does…).

Ed Owen Senior Media Relations and Content Manager

An NCTJ-qualified journalist, Ed possesses a keen eye for language and communication. With over ten years’ content creation and curation experience, he is proficient in writing and editing for a variety of audiences, to a high level of technical detail.

Ed’s key strengths lie in media relations and breaking down complex topics to create compelling content and collateral. He has played a pivotal role in various award-winning campaigns, adapting client messaging across the B2B sphere to appeal to multiple audiences in eye-catching fashion.

Grant Yardley Senior Content Manager

After becoming an NCTJ-qualified sports journalist in 2014, Grant worked as a sub-editor for national and regional newspaper publications and provided content for The Guardian and The Mail. He joined WPR in 2017, bringing his experience, love of language and incredible eye for detail.

As senior social content manager, Grant ensures we produce industry-leading content by formulating style guides, advising on tone of voice and guiding our team of writers through every step of the creative process. He monitors and shares best practice across platforms, allowing this to be reflected in the content we produce, all while ensuring objectives are met and clients are wowed.

Natalie Whitehouse Social Media Director

Natalie joined the WPR social team in 2021. She originally developed her passion for creativity and content writing while completing her first-class degree in English language and journalism at De Montfort University. Embarking on a marketing career after graduation, Natalie has gained a wealth of knowledge in using social media effectively for B2B and consumer brands, having worked in agencies and in-house.

Results-focused, Natalie is a huge believer in purpose-driven social media content powered by a clear strategy. At WPR, her keen eye for detail and enthusiasm for staying abreast of the latest social trends drives impressive outcomes for her clients.

George Moss Design Director

Our in-house design team is led by design director George Moss. George has extensive commercial design experience, working in agency and in-house roles for brands known internationally.

George is always keen to push the boundaries of design to produce creatives that surpass client expectations. He believes a good concept is just as important as the execution, which is why the design team works closely with the wider agency to blend inspired ideas with aesthetic impact.

Tom Went Content Director

Tom is a content specialist experienced in B2B PR and publishing. Before joining WPR, he worked with clients in facilities management, corporate real estate, workplace design, technology and financial services.

Specialising in long-form research reports and white papers, Tom turns technical subject matter into accessible campaign content that helps to generate leads and position clients as industry thought leaders.

Tom works across WPR’s B2B portfolio, supporting the team with campaign messaging, research and content creation.

Rob Lewis Paid Social Director

Rob is a paid social performance marketing specialist with seven years’ experience buying media across Facebook, Instagram, LinkedIn, Twitter and, more recently, TikTok for both major B2C and B2B brands.

Using a data driven approach, Rob delivers holistic, results orientated paid social strategy with a focus on direct response revenue and lead generation for clients.

Keenly aware of the fast-moving social landscape, Rob prides himself on being able to translate marketing best practice to the latest social media platforms to move the needle for clients’ businesses.

Beth Hendley PR Director

Specialising in consumer PR, Beth has seven years’ experience in the home, lifestyle and retail sectors. Having started her career in a digital and PR hybrid role, Beth has experience of developing and implementing PR strategies that maximise both online and offline channels. Demonstrating a hands-on approach, Beth has built an enviable list of media contacts throughout her career, spanning national and regional titles.

At WPR, Beth works with brands including Benchmarx Kitchens & Joinery, Greene King and Redrow Homes, ensuring both strategic campaign and day-to-day activity is effectively executed so brands reach the right people at the right time.

Liz MacDonald Social Media and Creative Services Director

Liz joined WPR in 2021 with 10 years’ experience in social media, having worked in-house for a number of prominent national and international brands. At WPR Liz leads the B2C social media team, working on accounts spanning the hospitality, recruitment and trade industries.

Liz aims to use her strategic expertise, creativity and commitment to support and develop her team, to delight clients and to build strong relationships with both current and future businesses.

Shannon Peerless Senior PR Director

Shannon joined WPR in 2024, bringing nearly 16 years of PR experience. She rose through the ranks at her previous agency, starting as a junior PR executive, working her way up to head of PR, and leaving as the firm’s managing director.

There, she spearheaded impactful campaigns for major brands, including Confused.com, Water Aid, Just Eat, Optical Express, Huel and Carwow.

Shannon has worked with brands in almost every sector imaginable on a mix of B2C and B2B briefs, but her passion lies in meaningful consumer PR for organisations that are truly brilliant at what they do and make a real difference.

Her expertise spans all areas of public relations, from creative ideation and strategy development to executing award-winning campaigns and leading a team to deliver on KPIs. She is passionate about the media and communications and crafting stories for brands that elevate their key messages and resonate with target audiences to drive engagement.

At WPR, she works across some of the biggest consumer PR accounts, including Care UK and Redrow Homes.

Rachael Heise Senior PR Director

With more than a decade’s experience in PR and events, Rachael specialises in developing and delivering creative campaigns for some of WPR’s leading consumer clients. These include Redrow, Volvo and Care UK – the UK’s largest independent provider of health and social care.

As well as imparting strategic advice to clients with nationwide outlets, Rachael has a network of press contacts that is second to none. Her hands-on approach means she knows how to capture the attention of both the national and regional press, and where best to place a story for maximum effect.

Alex Dixon Senior Social Media Strategy Director

Alex has over a decade’s experience in the comms industry, specialising in devising and implementing strategies that increase her clients’ presence and, ultimately, improve their bottom line.

With a passion for identifying the latest trends, features and algorithm updates, Alex’s aim is to ensure WPR’s portfolio of clients are kept ahead of the curve when it comes to social media marketing.

Working closely with WPR’s content, design and PR professionals, Alex helps build a channel-neutral approach that ensures high-quality content is deployed to the target audience wherever they spend their time online, driving brand awareness and action.

Natalie Hunt Associate Director

Part of WPR’s leadership team, Natalie has more than 13 years’ experience delivering strategic, integrated campaigns for a variety of leading brands across a multitude of sectors including construction, home improvement, retail, energy, building products and manufacturing. Since joining WPR, Natalie’s exceptional work for clients has seen her contribute to 12 award-winning campaigns.

Having built up her core skill set studying journalism at university, Natalie is well equipped to help her clients tell compelling stories across platforms in various formats, delivering tangible metrics. Passionate about developing campaigns with cut-through, Natalie takes a creative, strategic approach to every brief with which she is presented.

Andy Williams Associate Director

Part of WPR’s leadership team, Andy specialises in delivering integrated communications campaigns with a firm focus on lead generation. He leads on accounts operating across a variety of B2B sectors, from manufacturing and industrial automation through to foodservice, environmental technology and construction, specialising in developing content for highly technical subject areas.

He joined WPR as an intern after graduating from university in 2012 and worked his way up to account director within six years. In recent years, Andy has played a key role in developing our video offering as well as planning and executing a number of international campaigns across Europe and the USA.

Rob Jones Associate B2B Director

Part of WPR’s leadership team, Rob has more than 10 years’ experience in a variety of specialist B2B sectors including foodservice, HVAC, manufacturing, engineering and building products, and a proven track record of devising campaigns capable of making a tangible impact on a business’s bottom line.

Having worked with leading global brands including Bosch, Electrolux Professional, REHAU and Office Depot, Rob leads a team well-versed in creating high quality content which can be used across multiple channels to educate, build trust, generate leads and enhance the customer experience.

Contact Rob if you’re in need of guidance on how great content can help to engage with your specialist target B2B audience.

Daniel Gabriel Associate Creative Director

Part of WPR’s leadership team, Dan has over a decade’s experience in creative marketing, working with a broad range of household names including Alton Towers, Checkatrade, Beaverbrooks, Oxfam, Greene King and The Camping & Caravanning Club.

Overseeing creative ideation and campaign planning for clients across a variety of sectors, Dan has spearheaded some of WPR’s most memorable and results-driven campaigns, achieving just shy of 40 industry awards across his accounts since joining the agency in 2014.

With a keen eye for devising standout concepts, Dan is well-versed in delivering strategic consultation and creative marketing communications across the full mix of owned, earned and paid media channels.

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Meet the Team

Senior Leadership Team

Jane Ainsworth MANAGING DIRECTOR

Jane Ainsworth MANAGING DIRECTOR

Jo McCarthy Director (Client Experience)

Jo McCarthy Director (Client Experience)

Tom Leatherbarrow DIRECTOR (B2B)

Tom Leatherbarrow DIRECTOR (B2B)

Rebecca Williams Director (People and Planning)

Rebecca Williams Director (People and Planning)

Don Skoyles Director (Finance and Operations)

Don Skoyles Director (Finance and Operations)

Our Team

Scott Buckley Junior PR & Content Executive

Scott Buckley Junior PR & Content Executive

Kiera Jandu Junior Social Media Executive

Kiera Jandu Junior Social Media Executive

Lauren Stephenson Junior PR and Content Executive

Lauren Stephenson Junior PR and Content Executive

Scarlett Stevens PR and Content Executive