Senior Leadership Team

Jane Ainsworth  - MANAGING DIRECTOR

Jane Ainsworth MANAGING DIRECTOR

Jane Ainsworth MANAGING DIRECTOR

An experienced communications strategist who was named as one of the most influential and respected leaders in the PRWeek UK Power Book 2021, Jane works across a wide spectrum of industries ranging from retail to hospitality, with client experience spanning the likes of Oxfam, Greene King, John Lewis, Mothercare, Westfield, National Trust and Volvo.

Having joined WPR as a graduate, Jane acquired the agency in 2015, preserving our status as an independently owned consultancy. A former CIPR Young Communicator of the Year and the PRCA Dare Awards’ Professional of the Year in 2022, Jane has helped the agency to win more than 100 awards, making us one of the most decorated agencies in the UK.

Jo McCarthy - Director (Client Experience)

Jo McCarthy Director (Client Experience)

Jo McCarthy Director (Client Experience)

Since joining WPR more than 20 years ago, Jo has worked with some of the best-known B2B and B2C brands in the UK. This includes the consultancy’s very first client, Triton Showers, which is still with us after 25 years. These days, Jo is responsible for all aspects of client care, as well as supporting teams with service delivery and best-practice guidance.

Tom Leatherbarrow - DIRECTOR (B2B)

Tom Leatherbarrow DIRECTOR (B2B)

Tom Leatherbarrow DIRECTOR (B2B)

Tom’s client base spans a variety of sectors, from engineering and manufacturing through to building products, heating and ventilation. He is particularly skilled at bringing technical subject matter to life, helping WPR’s clients reach defined audiences by generating engaging content and then using digital techniques to target, engage and convert customers. His ‘issues-based’ approach refocuses PR and marketing campaigns away from product pushing and towards a more empathetic, customer-centric strategy.

Rebecca Williams - Director (People and Planning)

Rebecca Williams Director (People and Planning)

Rebecca Williams Director (People and Planning)

With over 20 years’ experience in FMCG, retail, leisure and automotive PR, Rebecca headed up our consumer PR team before progressing to director of people and planning.
 
Bex is responsible for every part of our team lifecycle. First, she nurtures a pipeline of future talent, through a combination of careers outreach at schools, colleges and universities, while also overseeing all levels of our award-winning NextGen learning and insight programme. Then, she ensures we are attracting the best talent in the industry. Using a blind recruitment model, Bex reviews every CV, and has one-on-one chemistry conversations with all first-round applicants, before selecting diverse interview panels for all final interviews. Talent retention is a large part of her role, co-ordinating agency-wide training plans, coaching check-ins and agile objectives, in addition to ensuring our brilliant team are rewarded with equally brilliant benefits.
 
Finally, Bex leads our DEI programme, ensuring we are championing the protected groups within our agency, and correcting the groups where we under-index. She does this through a network of partnerships, made up of DEI educators, industry bodies and charities, leading our DEI panel, acting as an industry mentor, and is also being reverse mentored through a scheme set up by the Taylor Bennett Foundation.    
 
The results speak for themselves. WPR’s NextGen programme was named best internship programme of 2023 by the PRCA, and WPR has been named as a best place to work by the Sunday Times, Best Companies, PRCA and PR Week.  

Don Skoyles - Director (Finance and Operations)

Don Skoyles Director (Finance and Operations)

Don Skoyles Director (Finance and Operations)

Don is responsible for every aspect of financial management at WPR, leading a team of specialists including senior finance assistant Nic Grant. From making sure we have the correct purchase orders and monthly fee invoices in place to liaising with purchasing teams and suppliers, Don and his team are always available to help, whatever the query.

Our Team

Scott Buckley - Junior PR & Content Executive

Scott Buckley Junior PR & Content Executive

Scott Buckley Junior PR & Content Executive

After graduating with a history degree from the University of Exeter, Scott joined WPR in 2024. His journey into the world of public relations began with the Next Gen internship during the summer of 2024, where he immersed himself in the dynamic field of B2B PR and communications.

During the internship, Scott discovered his knack for blending analytical thinking with creative storytelling, which sparked a genuine passion for the industry. He had the opportunity to work on various projects, gaining insights into client needs and the strategies that drive successful PR campaigns.

Now a member of WPR’s B2B PR team, Scott works with a diverse range of clients, including Cooksongold, Alwayse, QED, and Offshore Electronics.

Kiera Jandu - Junior Social Media Executive

Kiera Jandu Junior Social Media Executive

Kiera Jandu Junior Social Media Executive

Kiera joined WPR in 2024, having graduated with a first-class degree in English language and linguistics from the University of Birmingham in 2023.
 
With a passion for social media, Kiera gained useful social media experience after completing her degree, and completed a social media bootcamp to enhance her content creation and social media strategy skills. Now a member of WPR’s social team, Kiera works with clients including Hollywood Bowl, Baxi and Flaming Grill.

Lauren Stephenson - Junior PR and Content Executive

Lauren Stephenson Junior PR and Content Executive

Lauren Stephenson Junior PR and Content Executive

After completing her degree in English Literature at the University of Gloucestershire, Lauren joined WPR as an intern. She enjoyed learning about the industry and swiftly made an impression. So much so that she was offered a permanent role and joined the team in 2023. 

Now a member of the consumer team, Lauren works on accounts including Care UK and Redrow. 

Scarlett Stevens - PR and Content Executive

Scarlett Stevens PR and Content Executive

Scarlett Stevens PR and Content Executive

Scarlett joined WPR in 2024 after gaining experience in both agency and in-house roles. With a passion for crafting compelling narratives, Scarlett also enjoys building strong relationships with both clients and media.
 
As a member of WPR’s consumer team, Scarlett now works on accounts including Beaverbrooks, Care UK and Co-op Funeralcare.

Jack Blenkiron - PR and Content Executive

Jack Blenkiron PR and Content Executive

Jack Blenkiron PR and Content Executive

Jack joined WPR in 2023 after graduating from the University of Birmingham with first class honours in business management. During his studies, Jack was introduced to public relations and grasped the opportunity to join WPR as a Next Gen intern in summer 2022, gaining industry experience that proved essential to his final year modules.

Having made a strong impression during his internship, Jack developed a passion for B2B PR, and returned to WPR to join the team permanently in 2023, working with clients such as Electrolux and Secure Trust Bank.

Ellen Lovatt - PR and Content Executive

Ellen Lovatt PR and Content Executive

Ellen Lovatt PR and Content Executive

Ellen first impressed the WPR team when she completed a Next Gen internship in 2022. She developed a passion for creative communications and enjoyed learning about the industry in such a friendly atmosphere.

Her talent was immediately apparent, and she was offered a full-time role for when she graduated. While completing her BSc hons in psychology at University of Liverpool, Ellen returned twice to further develop her skills, before joining full time in 2024.

Now a PR and content executive on the consumer PR team, Ellen is exceptional at delivering coverage for her impressive roster of clients including Care UK, Redrow, and Co-op Funeralcare.

Lucy Roberts - PR and Content Executive

Lucy Roberts PR and Content Executive

Lucy Roberts PR and Content Executive

After enjoying ten years as a regional news reporter, specialising in human interest stories, Lucy decided it was time to turn her writing talents to PR and joined WPR in 2024.
 
Fully NCTJ-qualified, with a degree in English and creative writing and a masters in newspaper journalism, Lucy is passionate about bringing stories to life and sharing them with the world.
 
Lucy is now a member of WPR’s consumer PR team, harnessing her creative skills to produce enthralling copy and ideas for clients including Care UK and Redrow.

Claire Griffin - PR and Content Executive

Claire Griffin PR and Content Executive

Claire Griffin PR and Content Executive

Claire joined WPR in March 2024 after completing a Next Gen level one placement earlier in the year. After spending five years working in sales for a London-based publishing company, Claire brings with her a wealth of experience when it comes to building client relations.
 
With a degree from the University of Exeter in liberal arts, and a proficiency in Spanish (including spending a year studying abroad), Claire has turned her talent for communications towards a career in PR. Now a member of WPR’s consumer PR team, Claire is working with clients including PDSA, Beaverbrooks, Warner Hotels, and Oxfam.

Alex Murray - PR and Content Executive

Alex Murray PR and Content Executive

Alex Murray PR and Content Executive

Alex joined WPR in 2023 after amassing a wealth of experience in various B2B sectors. Beginning his career in journalism after graduating from De Montfort University, Alex switched to PR post-lockdown. He completed a postgraduate degree in public relations at Birmingham City University, before joining the industry.

Passionate about creating enthralling copy and content for clients, Alex is a part of the B2B team at WPR, working on accounts including Aggreko and Element.

Caitlin Lunk - PR and Content Executive

Caitlin Lunk PR and Content Executive

Caitlin Lunk PR and Content Executive

After completing her degree in communications and public relations at the University of Lincoln, Caitlin joined the WPR B2B team in 2021 as junior PR executive.
 
Having previously worked with an assortment of clients through the University of Lincoln’s student-run PR agency, Caitlin arrived with a raft practical skills, plus new ideas to apply to her work for WPR clients, and quickly made her mark on the team.

Stella Morrall - Content Executive

Stella Morrall Content Executive

Stella Morrall Content Executive

Stella joined WPR in 2023 after completing a joint-honours degree in English and Journalism at Birmingham City University.

With a passion for writing, Stella was keen to find a career that would allow her to blend her love of language with creating engaging content. A work placement during her time at university sparked an enthusiasm for B2B communications, and she expanded her skills by writing for magazines and news sites.

Now a member of WPR’s content team, Stella works with clients including Lloyd’s Register Foundation, IMI and Secure Trust Bank.

Tilly Vassilissin - Senior Content Creation Executive

Tilly Vassilissin Senior Content Creation Executive

Tilly Vassilissin Senior Content Creation Executive

Tilly joined WPR in 2024, with three years’ experience of content creation and presenting already under her belt, and with a track record of achieving viral successes and millions of views with her short form content.

Her passion for social began while she was studying at Birmingham City University, where she combined completing her marketing with advertising and PR degree with launching her own business and growing her followers organically to 5k in the space of a year.

Tilly’s outgoing, enthusiastic approach and confidence in communicating, is now being put to excellent use for a range of WPR’s consumer social clients.

Kiera Eady - Senior PR and Content Executive

Kiera Eady Senior PR and Content Executive

Kiera Eady Senior PR and Content Executive

Kiera joined WPR in 2024, following two years at a PR agency working across multiple property client accounts. During this time, Kiera gained a PRCA-certified qualification in PR and comms, honed her industry-related skills, and developed a passion for building client relationships.
 
Now a member of WPR’s consumer team, Kiera works on accounts including Redrow, Care UK, West Midlands Safari Park and Triton.

Jewel Kattri - Senior Social Media Executive

Jewel Kattri Senior Social Media Executive

Jewel Kattri Senior Social Media Executive

Jewel joined WPR as a junior social media analyst in 2021, having graduated from Birmingham City University with a first-class honours degree in media and communications in 2020.
 
After leaving university, Jewel gained useful experience interning with an in-house marketing team but she had developed a taste for the fast pace of agency life during work experience at WPR. With a real passion for all things social media, Jewel is an enthusiastic, capable communicator who delivers creative, innovative ideas for her clients.

Joe Legge - Senior PR and Content Executive

Joe Legge Senior PR and Content Executive

Joe Legge Senior PR and Content Executive

Joe joined WPR in 2022 as a junior PR and content executive, after completing his master’s degree at the University of Birmingham.
 
Prior to starting at WPR, Joe taught English for three years in Mexico while trying to learn Spanish – an endeavour that WPR and the Live Free Fund is helping him continue.
 
As part of the B2B PR team at WPR, Joe works with clients across manufacturing, construction, HVAC and assurance. 

Emily Reeve - Graphic Designer

Emily Reeve Graphic Designer

Emily Reeve Graphic Designer

Emily joined the WPR design team in May 2024, having gained three year’s design experience working as a graphic designer for Birmingham based creative agencies.
 
With a BA Hons in graphic design and visual communication, Emily uses her digital skills and creative flair to craft design solutions across B2B and consumer brands.

Taylor Johnson - PR and Content Manager

Taylor Johnson PR and Content Manager

Taylor Johnson PR and Content Manager

Taylor joined WPR in 2024, bringing a strong background in consumer PR and considerable knowledge of the home and interiors sector. She thrives on the creative aspects of the role and has a proven track record of securing high-quality coverage in top consumer publications.
 
Dedicated to building great relationships with her clients, at WPR Taylor manages the press office for Beaverbrooks, Triton, Benchmarx, Wilsonart, and Warner Hotels.

Tia Patel - Pr and Content Manager

Tia Patel Pr and Content Manager

Tia Patel Pr and Content Manager

Tia joined WPR in 2024, bringing a strong background in consumer communications. After completing her master’s degree in public relations in 2021, Tia gained experience working with well-known brands including Nestle, HSBC UK, The Crown Estate and World Health Organization. Tia’s experience spans a wide variety of sectors, from home and interiors to food and drink, sport, travel, technology, finance, healthcare and charity.
 
Passionate about DEI, Tia is a part of the PRCA’s Racial Equality and Equity (REEB) board.
 
Now a member of WPR’s consumer team, Tia works with clients including Care UK and Redrow Homes.

Serena Anslow - Social Media Manager

Serena Anslow Social Media Manager

Serena Anslow Social Media Manager

Serena graduated from Nottingham Trent University in 2019 with a degree in fashion marketing and branding. After gaining experience in a broad marketing role, she realised her passion lay in social media and she has specialised in all things social since 2021. 
 
Serena’s areas of expertise include implementing creative and engaging social media strategies, analysing campaign performance, and making recommendations for growth. She is experienced at short-form social video shoots and personal brand management, and is always researching both social and wider market trends to ensure her approach and advice adapts to the changing industry landscape.

Joe Reilly - PR and Content Manager

Joe Reilly PR and Content Manager

Joe Reilly PR and Content Manager

Joe joined the WPR team in March 2021 after graduating from the University of Bristol with a degree in music. Drawing on his experience as a freelance writer, Joe excels at creating snappy and engaging copy for his clients, which spans a number of technically demanding industries.

As a highly driven individual with a thirst for knowledge, Joe has progressed rapidly at WPR, developing productive relationships with journalists and honing his copywriting skills to become a talented PR and content specialist.

Pete Bowers - Senior PR and Content Manager

Pete Bowers Senior PR and Content Manager

Pete Bowers Senior PR and Content Manager

Pete joined WPR in 2023 with more than a decade of PR experience both in Parliament and agency settings.

His specialisms span a range of B2B sectors, including considerable knowledge of professional services. Pete particularly enjoys the challenge of translating complex technical subjects into engaging content that delivers on clients’ strategic goals.
 
In autumn 2022, Pete was awarded Chartered PR Practitioner status by the Chartered Institute of Public Relations (CIPR).

Sam Brown - Senior PR Manager

Sam Brown Senior PR Manager

Sam Brown Senior PR Manager

Sam joined WPR in May 2021, following a career in education, teaching English and media. Always intrigued by the dynamic nature of the media landscape, Sam decided to swap the classroom for agency life – and hasn’t looked back since!
 
With a degree in English literature, a first-class master’s in PR, and years of experience marking students’ homework, Sam has a keen eye for detail, and excels at writing engaging copy and devising campaign ideas for his clients.  His creativity sees him managing a variety of consumer accounts, including Volvo Car UK, Redrow Homes, Fujifilm and Care UK. 

Céline Bisson - Senior PR Manager

Céline Bisson Senior PR Manager

Céline Bisson Senior PR Manager

Since joining WPR as a junior account executive in February 2018, Céline has developed an in-depth knowledge of regional media and a strong track record of delivering high-quality coverage for a host of clients in the retail and leisure sector.
 
Her experience includes managing community outreach programmes for the likes of Redrow Homes, alongside regional and national brand awareness campaigns for Care UK, National Trust and Greene King.  

Gideon Casey - Senior Media Relations Manager

Gideon Casey Senior Media Relations Manager

Gideon Casey Senior Media Relations Manager

Gideon joined WPR in September 2019 after graduating from the University of Birmingham with a degree in French, Spanish and German and has since become a specialist in all things media relations.
 
With expertise in energy policy, the retail industry and the built environment, Gideon creates compelling news stories relevant to national, broadcast and trade media, which have contributed to a number of successful B2B and corporate campaigns. Working with the agency’s other marketing disciplines, his work also contributes to the impact that integrated campaigns within multiple industries can have across all media. 
 
From heating solutions to jewellery, cameras to industrial scale printers, Gideon delivers results across industries for many of WPR’s B2B and B2C clients.

Ellie Cwietkow - Senior Designer

Ellie Cwietkow Senior Designer

Ellie Cwietkow Senior Designer

Ellie joined the WPR design team in July 2019 following four years’ design experience in agency environments. Ellie graduated with a BA Hons in Illustration and combines this knowledge with her exceptional photography skills to create standout assets for a number of B2B and B2C brands.

Nicole Daybell - Senior PR and Content Manager

Nicole Daybell Senior PR and Content Manager

Nicole Daybell Senior PR and Content Manager

Nicole was an intern at WPR while at university before joining the consumer PR team permanently as a junior PR executive in 2019.
 
Rapidly progressing to senior PR and content manager in four years, Nicole has delivered a number of successful national and regional PR campaigns as well as expanding her portfolio to include social accounts. Nicole’s clients include West Midland Safari Park, Care UK and Co-op Funeralcare.
 
In 2023, Nicole was named both the PRCA Midlands’ Rising Star of the Year and the Midlands’ CIPR Outstanding Young Communicator of the Year. Nicole also created and leads WPR’s Next Gen insight programme, which offers those interested in a career in communications an opportunity to gain industry experience. The programme was named Best Internship Programme at the PRCA Internship and Apprenticeship Awards 2023.

Imogen Dunworth-Warby - Senior Social Media Manager

Imogen Dunworth-Warby Senior Social Media Manager

Imogen Dunworth-Warby Senior Social Media Manager

Imogen joined WPR in 2019 and rose swiftly up the ranks. Prior to joining the team, she spent four years working in communications, specialising in social media for clients in the charity, leisure, construction, property, and food and drink industries. Imogen has worked with a number of high-profile clients including Greene King, Pyrex, Continental, Tarmac and REHAU throughout her time at WPR.
 
Imogen, who is a Facebook certified digital marketing associate, is responsible for implementing social media content strategies for both B2B and B2C, while also managing reactive opportunities, campaigns and acting as a main point of contact for clients.

In her own time, Imogen recently completed a photography course through the Open University, to help clients capture moments and share them across online communications.

Jamie Jackson  - Senior Social Media Manager

Jamie Jackson Senior Social Media Manager

Jamie Jackson Senior Social Media Manager

Jamie joined the team in the summer of 2024. Having started his career in house at Urban Outfitters before moving agency side, Jamie has lived and breathed all thing social since 2018.

Over the years, Jamie has worked with household consumer brands such as Samsung, L’Occitane, Funky Pigeon and more. Specialising in bringing social-first content to life, managing shoots, coordinating influencer activity, and analysing campaign performance for growth opportunities, Jamie always has his client’s end goal front of mind.

Jamie graduated with a degree in English literature, before gaining a first-class master’s degree in marketing, branding and advertising.

Ricco Leung - Senior PR Manager

Ricco Leung Senior PR Manager

Ricco Leung Senior PR Manager

Ricco arrived at WPR in 2021, bringing with him more than a decade’s agency experience. During his career to date, he has worked across industries such as plumbing and heating, construction and building, and engineering and manufacturing, gaining valuable knowledge of these specialist areas, including in sub-sectors such as die casting, surface plating and finishing.
 
Experienced in global campaigns, product launches, whitepapers and long form thought leadership, social media and media relations, Ricco now works on WPR’s B2B team. 

Grace Rudd - Senior Social Media Manager

Grace Rudd Senior Social Media Manager

Grace Rudd Senior Social Media Manager

Grace joined WPR in 2023 with over seven years’ experience in social. After moving from a combined PR and social role to a social-focused role in 2020, Grace has spent the last few years working with well-known tech brands including Huawei and Nokia. Grace’s experience spans a wide variety of sectors from tech, retail, sport, food and drink and charity.

At WPR, Grace is responsible for creating and implementing social media content strategies for several consumer clients, ensuring content excites the audience and brand KPIs and objectives are exceeded. While, outside work, Grace can be found running the social media channels for her football team, Bewdley Town Ladies FC, and a charity pantomime which raises over £25k a year for the local community (oh, yes, she does…).

Ed Owen - Senior Media Relations and Content Manager

Ed Owen Senior Media Relations and Content Manager

Ed Owen Senior Media Relations and Content Manager

An NCTJ-qualified journalist, Ed possesses a keen eye for language and communication. With over ten years’ content creation and curation experience, he is proficient in writing and editing for a variety of audiences, to a high level of technical detail.
 
Ed’s key strengths lie in media relations and breaking down complex topics to create compelling content and collateral. He has played a pivotal role in various award-winning campaigns, adapting client messaging across the B2B sphere to appeal to multiple audiences in eye-catching fashion.

Grant Yardley - Senior Content Manager

Grant Yardley Senior Content Manager

Grant Yardley Senior Content Manager

After becoming an NCTJ-qualified sports journalist in 2014, Grant worked as a sub-editor for national and regional newspaper publications and provided content for The Guardian and The Mail. He joined WPR in 2017, bringing his experience, love of language and incredible eye for detail.
 
As senior social content manager, Grant ensures we produce industry-leading content by formulating style guides, advising on tone of voice and guiding our team of writers through every step of the creative process. He monitors and shares best practice across platforms, allowing this to be reflected in the content we produce, all while ensuring objectives are met and clients are wowed.

George Moss - Design Director

George Moss Design Director

George Moss Design Director

Our in-house design team is led by design director George Moss. George has extensive commercial design experience, working in agency and in-house roles for brands known internationally.

George is always keen to push the boundaries of design to produce creatives that surpass client expectations. He believes a good concept is just as important as the execution, which is why the design team works closely with the wider agency to blend inspired ideas with aesthetic impact.

Tom Went - Content Director

Tom Went Content Director

Tom Went Content Director

Tom is a content specialist experienced in B2B PR and publishing. Before joining WPR, he worked with clients in facilities management, corporate real estate, workplace design, technology and financial services.
 
Specialising in long-form research reports and white papers, Tom turns technical subject matter into accessible campaign content that helps to generate leads and position clients as industry thought leaders.
 
Tom works across WPR’s B2B portfolio, supporting the team with campaign messaging, research and content creation.

Beth Hendley - PR Director

Beth Hendley PR Director

Beth Hendley PR Director

Specialising in consumer PR, Beth has seven years’ experience in the home, lifestyle and retail sectors. Having started her career in a digital and PR hybrid role, Beth has experience of developing and implementing PR strategies that maximise both online and offline channels. Demonstrating a hands-on approach, Beth has built an enviable list of media contacts throughout her career, spanning national and regional titles.
 
At WPR, Beth works with brands including Benchmarx Kitchens & Joinery, Greene King and Redrow Homes, ensuring both strategic campaign and day-to-day activity is effectively executed so brands reach the right people at the right time.

Liz MacDonald - Social Media and Creative Services Director

Liz MacDonald Social Media and Creative Services Director

Liz MacDonald Social Media and Creative Services Director

Liz joined WPR in 2021 with 10 years’ experience in social media, having worked in-house for a number of prominent national and international brands. At WPR Liz leads the B2C social media team, working on accounts spanning the hospitality, recruitment and trade industries.
 
Liz aims to use her strategic expertise, creativity and commitment to support and develop her team, to delight clients and to build strong relationships with both current and future businesses. 

Shannon Peerless - Senior PR Director

Shannon Peerless Senior PR Director

Shannon Peerless Senior PR Director

Shannon joined WPR in 2024, bringing nearly 16 years of PR experience. She rose through the ranks at her previous agency, starting as a junior PR executive, working her way up to head of PR, and leaving as the firm’s managing director.
 
There, she spearheaded impactful campaigns for major brands, including Confused.com, Water Aid, Just Eat, Optical Express, Huel and Carwow.
 
Shannon has worked with brands in almost every sector imaginable on a mix of B2C and B2B briefs, but her passion lies in meaningful consumer PR for organisations that are truly brilliant at what they do and make a real difference.
 
Her expertise spans all areas of public relations, from creative ideation and strategy development to executing award-winning campaigns and leading a team to deliver on KPIs. She is passionate about the media and communications and crafting stories for brands that elevate their key messages and resonate with target audiences to drive engagement.
 
At WPR, she works across some of the biggest consumer PR accounts, including Care UK and Redrow Homes. 

Rachael Heise - Senior PR Director

Rachael Heise Senior PR Director

Rachael Heise Senior PR Director

With more than a decade’s experience in PR and events, Rachael specialises in developing and delivering creative campaigns for some of WPR’s leading consumer clients. These include Redrow, Volvo and Care UK – the UK’s largest independent provider of health and social care.

As well as imparting strategic advice to clients with nationwide outlets, Rachael has a network of press contacts that is second to none. Her hands-on approach means she knows how to capture the attention of both the national and regional press, and where best to place a story for maximum effect.

Natalie Hunt - Associate Director

Natalie Hunt Associate Director

Natalie Hunt Associate Director

Part of WPR’s leadership team, Natalie has more than 13 years’ experience delivering strategic, integrated campaigns for a variety of leading brands across a multitude of sectors including construction, home improvement, retail, energy, building products and manufacturing. Since joining WPR, Natalie’s exceptional work for clients has seen her contribute to 12 award-winning campaigns.

Having built up her core skill set studying journalism at university, Natalie is well equipped to help her clients tell compelling stories across platforms in various formats, delivering tangible metrics. Passionate about developing campaigns with cut-through, Natalie takes a creative, strategic approach to every brief with which she is presented.

Andy Williams - Associate Director

Andy Williams Associate Director

Andy Williams Associate Director

Part of WPR’s leadership team, Andy specialises in delivering integrated communications campaigns with a firm focus on lead generation. He leads on accounts operating across a variety of B2B sectors, from manufacturing and industrial automation through to foodservice, environmental technology and construction, specialising in developing content for highly technical subject areas.

He joined WPR as an intern after graduating from university in 2012 and worked his way up to account director within six years. In recent years, Andy has played a key role in developing our video offering as well as planning and executing a number of international campaigns across Europe and the USA.

Rob Jones - Associate Director

Rob Jones Associate Director

Rob Jones Associate Director


Part of WPR’s leadership team, Rob has more than 10 years’ experience in a variety of specialist B2B sectors including foodservice, HVAC, manufacturing, engineering and building products, and a proven track record of devising campaigns capable of making a tangible impact on a business’s bottom line.

Having worked with leading global brands including Bosch, Electrolux Professional, REHAU and Office Depot, Rob leads a team well-versed in creating high quality content which can be used across multiple channels to educate, build trust, generate leads and enhance the customer experience.

Contact Rob if you’re in need of guidance on how great content can help to engage with your specialist target B2B audience.

Daniel Gabriel - Associate Creative Director

Daniel Gabriel Associate Creative Director

Daniel Gabriel Associate Creative Director

Part of WPR’s leadership team, Dan has over a decade’s experience in creative marketing, working with a broad range of household names including Alton Towers, Checkatrade, Beaverbrooks, Oxfam, Greene King and The Camping & Caravanning Club.
 
Overseeing creative ideation and campaign planning for clients across a variety of sectors, Dan has spearheaded some of WPR’s most memorable and results-driven campaigns, achieving just shy of 40 industry awards across his accounts since joining the agency in 2014.
 
With a keen eye for devising standout concepts, Dan is well-versed in delivering strategic consultation and creative marketing communications across the full mix of owned, earned and paid media channels. 

Support Team

Philippa Crosthwaite - Marketing Director

Philippa Crosthwaite Marketing Director

Philippa Crosthwaite Marketing Director


Pip has over 20 years’ experience in marketing and communications, gained through agency and in-house roles across a variety of industries. As WPR’s marketing director she is responsible for making sure we practise what we preach, communicating what we offer and sharing the stories of our success with as much passion as we demonstrate for our clients.
 
She took on her current role in 2021 but Pip has known the WPR team for many years, having first joined for a student placement during her PR degree and then beginning her career here as graduate account executive over two decades ago.

Melanie Palmer - HR Manager

Melanie Palmer HR Manager

Melanie Palmer HR Manager

Mel joined WPR more than 20 years ago and has been WPR’s HR manager since 2012.

In addition to being CIPD Level 3 qualified, Mel is a trained first aider and mental health first aider. The first port of call for all recruitment enquiries, she liaises with agencies and universities on a regular basis and, once applicants become a part of the WPR team, Mel is responsible for integrating them into the business with a comprehensive induction process, regularly checking in on their progress.

Working behind the scenes, Mel is also responsible for ensuring WPR is health and safety compliant, managing the safe running and maintenance of the fabulous period building that we are proud to call the WPR office.

Sally Price - Marketing Executive

Sally Price Marketing Executive

Sally Price Marketing Executive

Sally holds the notable distinction of being WPR’s first ever employee, originally working as PA to WPR’s founder Julia Willoughby.  Over the subsequent three decades, Sally has been an integral member of WPR’s support team, overseeing the administrative organisation of the agency for many years.
 
In her current role, Sally works on the marketing team with a remit that spans everything from maintaining the company website and designing new case studies, to creating WPR’s newsletter, managing the database and developing award entries.  Her creative eye and meticulous attention to detail make her a valuable member of the team.

Nic Grant - Finance Assistant

Nic Grant Finance Assistant

Nic Grant Finance Assistant

Nic has worked at WPR for 12 years. She is responsible for the smooth running of the sales ledger, client billing and cash flow. She holds responsibility for supporting Don, the finance and operations director, and liaising with team members on the requirements of the company’s financial processes.

Her experience and knowledge have been gained through working in a variety of sectors, including service, legal, engineering and manufacturing, and she is fully AAT qualified. Nic also enjoys assisting on the WPR charity committee and being creative with fun charity activities. 

Jayne Stanion - Team Wellbeing and Client Care Lead

Jayne Stanion Team Wellbeing and Client Care Lead

Jayne Stanion Team Wellbeing and Client Care Lead

Jayne leads our team wellbeing programme, ensuring our Thrive and mental health first aid activities are industry leading. Her friendly personality and passion for all things relating to health and wellbeing make her ideally suited to her role and she is genuinely committed to supporting our team.
 
As the head of WPR’s Thrive committee, Jayne organises a raft of initiatives with the team’s mental health in mind and arranges a varied programme of events. Jayne is also a first aider, mental health first aider and fire warden. She has been on numerous charity committees, working with others to raise money for causes close to WPR’s heart and is currently working with the Ladywood Community Project.
 
When she’s not looking after us, Jayne also plays a key role with our clients, helping ensure their experience with WPR is a memorable one.

Nicki Ewen - Office Manager

Nicki Ewen Office Manager

Nicki Ewen Office Manager

As our office manager, Nicki uses her wealth of administrative and organisational experience to ensure the WPR office runs like clockwork and provide valuable support to the whole team.
 
If you visit or contact us, Nicki will almost certainly be the first person you speak to. Acting as our welcoming first point of contact, Nicki makes sure our clients and guests have the best possible experience whether they’re visiting us in person, or getting in touch via email or telephone.