Shedding a Light on UK Car Parks

To raise RenEnergy’s profile as the UK’s number one solar carport provider, and increase leads for the business.

Specifically, we were tasked with increasing awareness – and addressing misconceptions – around the huge potential solar carports have to transform existing car parks into valuable spaces contributing to the green economy.

We knew that data already held by RenEnergy, mapping parking spaces at businesses such as hotels, golf clubs, hospitals and universities, presented a significant PR opportunity – but it needed our creative input to bring the story to life.

Working with renewable energy experts, we transformed the figures into annual gigawatt hours (GWh) that could be produced. Then we made the figures relatable by framing it in terms of the number of homes or landmark buildings it could power.

Telling the story of an ‘energy open goal that could turn passive car parks into free energy-generating assets’ we created a modular infographic, and delivered a media relations campaign targeting national/consumer, regional (Scotland), and sector-focused titles.

The campaign was also supported with social media amplification including a LinkedIn profile takeover, and a two-phase paid social approach to pique interest before driving traffic.