INSIGHT REPORT: Christmas Unwrapped
A Marketer’s Guide To Christmas 2024
Christmas is always a crucial trading period but with recent festive seasons unfolding against a backdrop of lockdowns, political instability and a cost-of-living crisis, they’ve been challenging for many brands.
As we enter the golden quarter of 2024, what does this Christmas have in store?
To find out, we asked consumers how they’re feeling about their finances and their plans for Christmas spending.
Download your copy to discover:
- The factors that most influence their choice of brands
- What they want to see from the brands they follow on social
- How concerned they are about the cost of living
- The areas they’ll be spending more on – or cutting back on – this year
- Where they’re turning for Christmas gift inspiration
- And what they’ll be prioritising in 2025
