Image Sizes For LinkedIn – Maximise Your Posts

When it comes to images sizes for LinkedIn posts, it can be tricky to know where to start. You’re in the right place to understand how best to maximise your page and posts, and ensure you’re always adhering to best practice.

Platforms make changes all the time (and often quietly), so we’re rounding up the information you need to know, starting with LinkedIn image dimensions in 2024.

We’ll cover both LinkedIn company pages and personal profiles, and encourage you not to underestimate the power of your people, who should also be using the correct LinkedIn image sizes to gain maximum exposure and engagement.

LinkedIn Company Pages

For brand pages, use the below reference points to make sure you’re using the correct image sizes for LinkedIn. This applies to both standard and spotlight company pages. All dimensions are provided in pixels:

• Profile picture (also referred to as logo image): 400 x 400
• Cover image: 1,128 x 191
• Post images – organic and ads:
  • Single image: 1,200 x 627
  • Carousel images: 1,080 x 1,080
• Video (organic): 3 seconds – 10 minutes
• Video (paid): 4:5, 9:16, 16:9 or 1:1 aspect ratio / 3 seconds-30 minutes duration

LinkedIn Personal PRofiles

The personal profile dimensions are largely the same as those of the company page, with the exception of the cover image:

• Profile picture: 400 x 400
• Cover image: 1,584 x 396
• Organic post image
  • Single image: 1,200 x 627
  • Carousel images: 1,080 x 1,080
• Video (organic): 4:5, 9:16, 16:9 or 1:1 aspect ratio / 3 seconds – 10 minutes duration

One interesting to think to note is that, while landscape has long been viewed as the preference for LinkedIn, we’re starting to see more and more success with the vertical format for organic content. This is particularly the case with video, where the likes of TikTok and Instagram appear to be influencing the B2B space.

LinkedIn has moved to recommending vertical aspect ratios for video ads, and when we quizzed them on whether the same goes for organic, they mentioned that age old chestnut – testing and learning is the way to go.

This means that although we’re referencing landscape dimensions above, it’s also important to cultivate curiosity and see what your audience responds to. Bear in mind that vertical video ads will only deliver on mobile, which will affect your testing parameters.

Anything Else?

• While the minimum LinkedIn image size for profile pictures is 400 x 400, the platform recommends larger where possible (up to 7,680 x 4,320)
• Be sure to avoid cover images where the left-hand side of the picture includes content likely to be obstructed by your profile picture
• Check how your images look on both desktop and mobile, with the platform cropping impacting how they display
• While copy and pasting a URL generates a link preview on your post, you can (and should) customise the image with an alternative where possible – in 1,200 x 627 – to ensure it meets the dimension requirements

So, there you have it a complete compilation of LinkedIn image sizes that should help you feel more confident when creating content.

If you’d like to learn more about social media strategy, feel free to reach out to Alex Dixon, our senior social media strategy director.

The author: Alex Dixon is a senior social media strategy director at WPR who specialises in using LinkedIn, Facebook, Instagram, TikTok and X to keep clients ahead of the curve when it comes to social media marketing.