Van With A View
Wise
12 National Hits
22 pieces of coverage
THE CHALLENGE
To raise awareness of Wise, the self-employment technology specialist, as a brand that champions the country’s vital delivery drivers.
THE IDEA
With working from home increasingly the norm, we wondered how many workers secretly wish they could spend more time outside.
So, we surveyed the British public to find out how many people feel ‘stuck in a rut’ when it comes to their career and whether they could imagine themselves delivering parcels for a living.
Armed with the findings of our research, we searched for Britain’s most picturesque delivery route. First, we captured breath-taking footage of a delivery driver in the Lake District’s Kirkstone Pass. Then we created an engaging video highlighting the benefits of life as a self-employed delivery driver – from seeing more of the great British outdoors to being your own boss.
THE RESULTS
The topical campaign resulted in:
- 12 national hits including The Sun, The Mirror, Independent, Daily Express and Joe
- 22 pieces of coverage in total
- A 50% backlink rate
- 100% key message inclusion
100%key message inclusion